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Ten Minutes With Laura McEwen



Laura McEwen has held senior management positions at some of the most iconic magazine brands in the industry—Vogue, Harper’s Bazaar, Reader’s Digest, and Family Circle. Through her parents and grandparents, she was exposed to the world of fashion and marketing and knew she wanted to work in a creative business. A Wilton resident, she is publisher of Self and talked to us about her career.

How did you get into the business?
Spending time with my dad in the world of New York City retail inspired me to study media and publishing. After graduating from Fordham, I got an internship with an FIT professor working on an exciting magazine launch.  

What do you love about it?
Publishing used to primarily involve selling print ad pages. Today, publishers are charged with building integrated marketing programs across every media platform. They must be super creative, and constantly come up with new, innovative ideas that ignite brands. That’s what I love to do.

Talk about some of your initiatives.
As publisher of Teen Vogue, our team created a line of teen girls’ bedroom décor and launched a retail concept store called Teen Vogue Haute Spot, pop-up shops located in malls. At Reader’s Digest, I was on the launch team of Every Day With Rachel Ray.

You just created a social game for Self.  
Self Magazine hosts an event called Self Workout in the Park that travels from city to city, and brings thousands of women together. I saw an opportunity to extend this event by creating a social and mobile game called Self Workout in the Park. Players create avatars and play a series of workout-themed activities.

Why a social game?  
Women are avid fans of Facebook. Recent studies show that avatar play impacts real life. Creating a social game around working out inspires women. It also creates a positive halo for the magazine, brings younger women to the brand. After launching in April, we have over 250,000 players.

People think of magazines as glamorous.  
You interact with a lot of very successful, creative people. At the same time, you work very hard. As a publisher, you have a huge amount of responsibility and you have to deliver tangible results.  

Your current challenge?  
Marketers today want creative ideas that can live on every platform. It’s critically important for our team to be digitally savvy.  

Some highpoints of your life?   
Joining Condé Nast. My brief cameo on “American Idol” while helping launch the show in the U.S. And spending time with my husband Jim and son Sean.

Any advice for those starting out?    
Do what you are passionate about and pursue it with gusto. I am convinced that you can have whatever you want. It requires clarity and focus and having energy to make it happen!
                            

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December 2018

Sunday, December 9th at 3:00 PM. Open to all ages. Come to watch several short silent comedies at this fun event hosted by renowned silent film accompanist and historian Ben Model. Ben Model...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On December 9 from 12 – 3 p.m. bring your knitting projects or spinning wheels and enjoy a relaxing afternoon with seasoned knitters and spinners. They will coach you on your knitting challenges...

Cost: Free, but donations in support of New Pond Farm's fleecy flock will be welcomed!

Where:
New Pond Farm Education Center
101 Marchant Road
Redding, CT  06896
View map »


Telephone: (203) 938-2117
Website »

More information

  The Wilton Conservation Commission will host a walk at Cherry Lane Park this Sunday beginning at 1 pm. to be led by Commissioner Colleen O'Brian.  All are welcome, including dogs on leash. ...

Cost: Free

Where:
Cherry Lane Park
41 Cherry Lane
Wilton, CT  06897
View map »


Sponsor: Wilton Conservation Commission
Telephone: 203 210-5240
Contact Name: Jackie Algon
Website »

More information

Music on the Hill bell ringers add festive music to holiday shopping at the Westport store. Bells will ring at intervals throughout the afternoon. Kids may join in with sleigh bells. Stop by...

Cost: free

Where:
Westport Barnes and Noble Booksellers
1076 Post Road East
Westport, CT  06880
View map »


Sponsor: Music on the Hill
Telephone: 203-529-3133
Contact Name: Music on the Hill
Website »

More information

James Lancel McElhinney, journal-artist, author, Yale alumnus and  Pollock-Krasner Grant recipient will unfold the epic story of painted books, from the Age of Exploration to the digital era. He...

Cost: 0.00

Where:
Ridgefield Library
472 Main Street
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Library
Telephone: 203-438-2282
Contact Name: Laurie McGavin Bachmann
Website »

More information

Join celebrated artist Duncan Hannah as he discusses his memoir, 20th Century Boy: Notebooks of the Seventies, a rollicking and vividly immediate memoir of his life in 1970s New York — a lost...

Cost: free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346
Website »

More information

The much anticipated Great Trains Holiday Exhibit at the Wilton Historical Society opens the day after Thanksgiving, Friday, November 23, with Santa visiting on December 8! Decorated for the...

Cost: Members free, Non-member adults $10/ kids $5.

Where:
Wilton Historical Society
224 Danbury Road
Wilton, CT  06897
View map »

More information

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The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

Wednesday, Dec. 12. The Bedford Chamber Concert Series continues its 2018-19 season, featuring an all-Vivaldi holiday program. Anthony Newman and the Bedford Chamber Ensemble will perform “The...

Cost: $45 per person

Where:
St. Matthew's Church Fellowship Hall
382 Cantitoe Street
Bedford, NY  10506
View map »


Sponsor: St. Matthew's Music Committee
Telephone: 914-522-5150
Contact Name: Anthony Newman
Website »

More information

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

The much anticipated Great Trains Holiday Exhibit at the Wilton Historical Society opens the day after Thanksgiving, Friday, November 23, with Santa visiting on December 8! Decorated for the...

Cost: Members free, Non-member adults $10/ kids $5.

Where:
Wilton Historical Society
224 Danbury Road
Wilton, CT  06897
View map »

More information

Show More...
Show Less...

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

The much anticipated Great Trains Holiday Exhibit at the Wilton Historical Society opens the day after Thanksgiving, Friday, November 23, with Santa visiting on December 8! Decorated for the...

Cost: Members free, Non-member adults $10/ kids $5.

Where:
Wilton Historical Society
224 Danbury Road
Wilton, CT  06897
View map »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

The much anticipated Great Trains Holiday Exhibit at the Wilton Historical Society opens the day after Thanksgiving, Friday, November 23, with Santa visiting on December 8! Decorated for the...

Cost: Members free, Non-member adults $10/ kids $5.

Where:
Wilton Historical Society
224 Danbury Road
Wilton, CT  06897
View map »

More information

Music on the Hill presents a festive concert of the Jubilate Ringers handbell choir and Festival Chorus performing classic carols and songs. Featured: the premiere of "Stars over Snow:...

Cost: Free, with donations welcome: $20 suggested.

Where:
St. Matthew's Episcopal Church
36 New Canaan Road (Rte. #106)
Wilton, CT  06897
View map »


Sponsor: Music on the Hill
Telephone: 203-529-3133
Contact Name: Music on the Hill
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

Come and meet award-winning columnist, author, and founder of Jackson, Grant Investment Advisers, Inc, Julie Jason. She'll be signing her most recent books, The Retirement Survival Guide, Managing...

Cost: 0

Where:
Barnes & Noble at the Stamford Town Center
100 Greyrock Place
Stamford, CT  06901
View map »


Sponsor: Julie Jason
Telephone: 203-322-1198
Contact Name: Theresa Robbins
Website »

More information

The much anticipated Great Trains Holiday Exhibit at the Wilton Historical Society opens the day after Thanksgiving, Friday, November 23, with Santa visiting on December 8! Decorated for the...

Cost: Members free, Non-member adults $10/ kids $5.

Where:
Wilton Historical Society
224 Danbury Road
Wilton, CT  06897
View map »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On Saturday, December 15th, at 6:30 PM, New Pond Farm Education Center will be hosting a public astronomy program where we hope to see Comet Wirtanen and some meteors from the Geminid meteor...

Cost: $4 per New Pond Farm member (max. $16 per family) and $6 per non-member (max. $2

Where:
New Pond Farm Education Center
101 Marchant Road
Redding, CT  06896
View map »


Telephone: (203) 938-2117
Contact Name: New Pond Farm
Website »

More information

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