Edit ModuleShow Tags
Edit ModuleShow Tags

Signature Friendship

suddenly they’re in BUSINESS



Mary Logan and Ann Nash became friends when their sons were assigned to the same fifth-grade class at Cider Mill, but they never expected to become business partners six years later. The seeds of their partnership were sown unexpectedly at a Project 2012 meeting. The organization, which raises funds for the class of 2012’s post-graduation party, and organizes and executes the event, needed a leader. Both women separately expressed interest. Days later, they were delighted to find they had been appointed as co-chairs. While working closely together over the next several years, the two women learned a lot about each other. Ann says, “We discovered we have similar attitudes and work ethics, but also complementary strengths. We worked well together as a team and our friendship grew stronger as a result.” 
 
In February 2010, Nash went on a trip to Michigan to reconnect with college friends. While there, one of them insisted on taking her to a store that specialized in monogramming. Nash loved everything about the shop and her friends instantly recognized a business opportunity for her. Upon returning home, Nash did some research and took a follow-up trip to Cincinnati to visit three similar stores. She came back to Wilton with a trunk full of monogrammed items, convinced she was on to something. She showed them to Logan who remembers saying, “You should definitely start a monogramming business!” But Nash had big plans for Logan too, and before she knew it, the two were at Starbucks meeting with a sales representative for a large embroidery machine. With a substantial investment in the new machine, and both of their families’ blessing and support, the women launched Signature Style in September 2010.
 
The women opened their shop in just 212 square feet of space two doors down from Scoops. “The machine took up nearly half the room. We were constantly bumping into each other and having to move everything in order to get any work done,” says Logan. By May 2011, they moved into their current 1,200-square-foot shop at 134 Old Ridgefield Rd.
 
While Nash and Logan enjoy running their new venture, they admit there have been some bumps along the way. Both women have three children and struggle to maintain a balance between their work and home lives. Each has experienced moments of guilt when they couldn’t be home as much as their children had become accustomed to. “It’s not such a bad thing for our children to gain a little independence and self-reliance,” says Logan, recalling a time when she had to explain to her son over the phone from work how to operate the dryer. They also discovered that their husbands had complementary skills to offer. Logan’s husband works in furniture design and has helped with the store layout; Nash’s husband, a numbers guy, serves as their CFO.
When asked how they were able to launch a business during a difficult economic time, Nash offers, “We knew we could offer unique products and keep the price points reasonable. That, along with a commitment to customer service, has proved to be a winning strategy.” Both agree that if they had realized how much they didn’t know when they started, they might not have taken the risk. “Sometimes fear is the only thing holding you back,” says Nash. But for them, optimism and enthusiasm prevailed. “We don’t get hung up on our mistakes. We just let it go and move on,” she adds. And that positive attitude is their signature style.
 

Add your comment:

Connect With Us

               

Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags

Archive »Related Content

Selling Out

With an uncanny sense of timing, my wife and I put our house on the market at the precise moment home sales began plummeting to a 30-year low. Not to worry, our realtor assured us, our home was eminently saleable. All we had to do was spiff it up a bit. That meant doing something called staging.

Foreign Exchange

They are everywhere—huddling together at the local coffee shop in Wilton Center, clustered by the door at restaurants around town, taking a spin class at the Y, and turning up in free English language classes across Fairfield County.

A Circle of Care

At the suggestion of their pediatricians, Wilton residents Liz Salguero and Dawn Ladenheim both brought their young sons to Dr. Joseph McNamara’s office in Guilford. Each drove there thinking she was seeing a blood specialist. It wasn’t until they spotted a handmade quilt hanging on the wall of his examining room that they started to worry their children might be seriously ill.

It's a Wrap

Get Real

It’s bad enough that I have a miniature poodle in a town where owning some kind of retriever is required by law. Much worse is the fact that—wait. Let me hide under my desk before I confess. Much worse is the fact that I also have a fake Christmas tree. On purpose! Because I wanted one!

Profiles

Your Guides to Leading Local Professionals

Edit ModuleShow Tags

Edit ModuleShow Tags

November 2018

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

A Grammy Award-winning son of the legendary Bob Marley, Stephen continues his father’s legacy with forward-thinking reggae. In addition to his critically acclaimed, award-winning solo albums,...

Cost: $56

Where:
Ridgefield Playhouse
Ridgefield Playhouse
80 E Ridge Rd
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Playhouse
Telephone: 203-438-5795
Website »

More information

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

Join us for a FREE lecture! Falls are a leading cause of injury among older adults. However, the fear of falling doesn’t need to rule your life. Learn strategies for preventing falls and...

Cost: Free

Where:
Stamford Health Tully Health Center
32 Strawberry Hill Court
1st Floor Auditorium
Stamford, CT  06902
View map »


Sponsor: HSS Sports Rehab
Telephone: 203-705-2933
Contact Name: Pamela Villagomez
Website »

More information

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

Wednesday, November 14th at 4:00 PM. Open to all ages. Decorate an apple with candy to make it look like a turkey! This event is free and no registration is required. Co-sponsored with the NS...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

The Maritime Garage Gallery’s latest exhibit features works inspired by art in public places. “Street Level ” brings to life the notion that public art can transforms...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

Saturday, November 17th from 12:00 - 3:00 PM for kids K+. Plan on staying with your children and having fun together.   This year’s annual STEAMFEST will feature Mad Science’s special...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Parenting is never easy, but raising children with learning and attention disorders presents unique difficulties. This conference will help parents focus on developing their children's...

Cost: 50

Where:
Winston Preparatory School
57 West Rocks Rd.
Norwalk, CT  06851
View map »


Sponsor: Smart Kids with Learning Disabilities
Telephone: 203 682-1664
Contact Name: Alison Brown
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On Saturday November 17 at 6 p.m. join a wonderful team of astronomers and view planets, stars, and constellations. Note: Families are invited to a special preview in the Learning Center...

Cost: $4/New Pond Farm member ($16 max/family), $6/non-member ($24 max/family)

Where:
New Pond Farm Education Center
101 Marchant Road
Redding, CT  06896
View map »


Telephone: (203) 938-2117
Website »

More information

Show More...
Show Less...
Edit ModuleShow Tags
Edit ModuleShow Tags