Frozen Feet Streak Challenge
“The mission was to get people out moving at a time when they usually don’t move,” says shop owner Megan Searfoss.
The 418 original adopters were spread around from Litchfield to Westchester and to Southbury, but many posted on the Facebook page about runs in sunny Florida or chilly Maine. Ridgefielder Brian Ash is taking the challenge in Kenya.
Participants post weekly miles on a Google sheet. If you miss a day, you’re out! Those who complete it get a t-shirt and plaudits.
One woman runs 100 miles a week, while the average is 14, says Searfoss. “People are having fun—wearing goggles on rainy days and just getting out with friends.”
With a month to go there were 242 qualifiers. Run, Ridgefield, run.