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Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

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December 2018

Ridgefield Guild of Artists' 14th Annual Festive Home...All That Glitters! opens Friday evening, November 16th with a preview party from 6-8pm.  For an entry fee of $20, attendees will...

Cost: $20 Preview Night Party/Free Days

Where:
Ridgefield Guild of Artists
34 Halpin Lane
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Guild of Artists
Telephone: 203.438.8863
Contact Name: Mary Pat Devine
Website »

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Here’s a holiday idea for the whole family – a private tour of the Peter Parley Schoolhouse! The Ridgefield Historical Society maintains and operates the 1756 Schoolhouse, also called the...

Cost: Suggested donation $10 for adults, kids are free

Where:
Peter Parley Schoolhouse
Intersection of West Lane and CT Rte 35
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Historical Society
Telephone: 203-438-5821
Contact Name: Peter Parley Schoolhouse
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The Sanctuary Series celebrates the Holiday Season on Sunday afternoon, December 16, with "Bach for the Holidays" featuring keyboardist Anthony Newman performing selected works on piano and organ...

Cost: $15 to $50

Where:
South Salem Presbyterian Church
111 Spring Street
South Salem, NY  10590
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Sponsor: The Sanctuary Series
Telephone: 203-550-5992
Contact Name: Mary Jane Newman
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Here’s a holiday idea for the whole family – a private tour of the Peter Parley Schoolhouse! The Ridgefield Historical Society maintains and operates the 1756 Schoolhouse, also called the...

Cost: Suggested donation $10 for adults, kids are free

Where:
Peter Parley Schoolhouse
Intersection of West Lane and CT Rte 35
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Historical Society
Telephone: 203-438-5821
Contact Name: Peter Parley Schoolhouse
Website »

More information

Ridgefield Guild of Artists' 14th Annual Festive Home...All That Glitters! opens Friday evening, November 16th with a preview party from 6-8pm.  For an entry fee of $20, attendees will...

Cost: $20 Preview Night Party/Free Days

Where:
Ridgefield Guild of Artists
34 Halpin Lane
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Guild of Artists
Telephone: 203.438.8863
Contact Name: Mary Pat Devine
Website »

More information

Show More...
Show Less...

Here’s a holiday idea for the whole family – a private tour of the Peter Parley Schoolhouse! The Ridgefield Historical Society maintains and operates the 1756 Schoolhouse, also called the...

Cost: Suggested donation $10 for adults, kids are free

Where:
Peter Parley Schoolhouse
Intersection of West Lane and CT Rte 35
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Historical Society
Telephone: 203-438-5821
Contact Name: Peter Parley Schoolhouse
Website »

More information

Vanessa Williams, the multi-platinum recording artist and actress from Chappaqua will headline a holiday benefit concert for San Miguel Academy of Newburgh (SMAN) on December 18 at 7:00 p.m. at...

Cost: $100

Where:
Chappaqua Performing Arts Center
480 Bedford Road
Chappaqua, NY  10514
View map »


Sponsor: Orange Bank & Trust Company

More information

Ridgefield Guild of Artists' 14th Annual Festive Home...All That Glitters! opens Friday evening, November 16th with a preview party from 6-8pm.  For an entry fee of $20, attendees will...

Cost: $20 Preview Night Party/Free Days

Where:
Ridgefield Guild of Artists
34 Halpin Lane
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Guild of Artists
Telephone: 203.438.8863
Contact Name: Mary Pat Devine
Website »

More information

Show More...
Show Less...

Here’s a holiday idea for the whole family – a private tour of the Peter Parley Schoolhouse! The Ridgefield Historical Society maintains and operates the 1756 Schoolhouse, also called the...

Cost: Suggested donation $10 for adults, kids are free

Where:
Peter Parley Schoolhouse
Intersection of West Lane and CT Rte 35
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Historical Society
Telephone: 203-438-5821
Contact Name: Peter Parley Schoolhouse
Website »

More information

December 19th at 4:00 PM. Open to all ages. Decorate holiday cookies with icing, candies, and other treats! This event is free and no registration is required. Co-sponsored with the NS Recreation...

Cost: Free

Where:
Keeler Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

It’s a night of holiday favorites with The World Famous Glenn Miller Orchestra! This show features classics like “Sleigh Ride,” “Have Yourself a Merry Little...

Cost: $40

Where:
Ridgefield Playhouse
80 East Ridge Rd
Ridgefield, CT  06877
View map »


Sponsor: Moffly Media Evening of Art, Wine & Jazz Series, Holiday Series
Telephone: 203-438-5795
Website »

More information

Ridgefield Guild of Artists' 14th Annual Festive Home...All That Glitters! opens Friday evening, November 16th with a preview party from 6-8pm.  For an entry fee of $20, attendees will...

Cost: $20 Preview Night Party/Free Days

Where:
Ridgefield Guild of Artists
34 Halpin Lane
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Guild of Artists
Telephone: 203.438.8863
Contact Name: Mary Pat Devine
Website »

More information

Facilitated by Nina Bertolino This program will meet every other Wednesday from 10:30 - 12:30 on the following dates: September 12th & 26th, October 10th & 24th, November 7th & 21st, December 5th...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Show More...
Show Less...

Here’s a holiday idea for the whole family – a private tour of the Peter Parley Schoolhouse! The Ridgefield Historical Society maintains and operates the 1756 Schoolhouse, also called the...

Cost: Suggested donation $10 for adults, kids are free

Where:
Peter Parley Schoolhouse
Intersection of West Lane and CT Rte 35
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Historical Society
Telephone: 203-438-5821
Contact Name: Peter Parley Schoolhouse
Website »

More information

Ridgefield Guild of Artists' 14th Annual Festive Home...All That Glitters! opens Friday evening, November 16th with a preview party from 6-8pm.  For an entry fee of $20, attendees will...

Cost: $20 Preview Night Party/Free Days

Where:
Ridgefield Guild of Artists
34 Halpin Lane
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Guild of Artists
Telephone: 203.438.8863
Contact Name: Mary Pat Devine
Website »

More information

EVERY THURSDAY | 7:30 PM - 10:00 pm Music | Spoken Word | Comedy | More Hosted by Don Lowe Hunt Hill Farm is excited to announce OpenMic night every Thursday night.  Please stop by to...

Cost: donation

Where:
Hunt Hill Farm
44 Upland Road
New Milford, CT  06776
View map »


Sponsor: Hunt Hill Farm
Telephone: 860.355.0300
Contact Name: John C. Maxwell III
Website »

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Create works of art that inspire, awe, and excite in this daylong workshop celebrating the tricks and tools employed by abstract artists. From sculpture to painting, use a number of materials from...

Cost: $75; $67.50 member

Where:
The Aldrich Contemporary Art Museum
258 Main Street
Ridgefield, CT  06877
View map »


Website »

More information

Here’s a holiday idea for the whole family – a private tour of the Peter Parley Schoolhouse! The Ridgefield Historical Society maintains and operates the 1756 Schoolhouse, also called the...

Cost: Suggested donation $10 for adults, kids are free

Where:
Peter Parley Schoolhouse
Intersection of West Lane and CT Rte 35
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Historical Society
Telephone: 203-438-5821
Contact Name: Peter Parley Schoolhouse
Website »

More information

Ridgefield Guild of Artists' 14th Annual Festive Home...All That Glitters! opens Friday evening, November 16th with a preview party from 6-8pm.  For an entry fee of $20, attendees will...

Cost: $20 Preview Night Party/Free Days

Where:
Ridgefield Guild of Artists
34 Halpin Lane
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Guild of Artists
Telephone: 203.438.8863
Contact Name: Mary Pat Devine
Website »

More information

Show More...
Show Less...

December 22nd at 1:00 PM. Open to all ages. Create ornaments out of popsicle sticks such as popsicle snowflakes and more! Free and no registration required. For questions, you can email the...

Cost: Free

Where:
Keeler Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Here’s a holiday idea for the whole family – a private tour of the Peter Parley Schoolhouse! The Ridgefield Historical Society maintains and operates the 1756 Schoolhouse, also called the...

Cost: Suggested donation $10 for adults, kids are free

Where:
Peter Parley Schoolhouse
Intersection of West Lane and CT Rte 35
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Historical Society
Telephone: 203-438-5821
Contact Name: Peter Parley Schoolhouse
Website »

More information

Ridgefield Guild of Artists' 14th Annual Festive Home...All That Glitters! opens Friday evening, November 16th with a preview party from 6-8pm.  For an entry fee of $20, attendees will...

Cost: $20 Preview Night Party/Free Days

Where:
Ridgefield Guild of Artists
34 Halpin Lane
Ridgefield, CT  06877
View map »


Sponsor: Ridgefield Guild of Artists
Telephone: 203.438.8863
Contact Name: Mary Pat Devine
Website »

More information

Show More...
Show Less...
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