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Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

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Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
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View map »


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Cost: Free for members; $10 for non-members; $8 for seniors and students with ID

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Cost: Free

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370 Beach Road
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Where:
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900 Lafayette Blvd.
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View map »


Telephone: 120-333-25052
Contact Name: Robin Zella

More information

On June 23, the Bruce Museum in Greenwich opens Expressionism in Print: The Early Works of Richard Haas, 1957 - 64 in the Arcade Gallery. The exhibition will be on display through October 21, 2018....

Cost: Free for members; $10 for non-members; $8 for seniors and students with ID

Where:
Bruce Museum
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View map »


Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

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Cost: Free and open to the public.

Where:
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720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346
Contact Name: Pequot Library
Website »

More information

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Cost: Free

Where:
Maritime Garage Gallery
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More information

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Sponsor: Heather Gaudio Fine Art
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Sponsor: Norwalk Symphony Orchestra
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More information

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Where:
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1 Museum Dr
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More information

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Cost: Members and students with ID free. $10-$25

Where:
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View map »


Sponsor: Bruce Museum
Telephone: 2034136735
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Show More...
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Cost: Free for members; $10 for non-members; $8 for seniors and students with ID

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More information

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View map »


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More information

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Cost: Free

Where:
Fairfield Museum and History Center
370 Beach Road
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View map »


Website »

More information

The Housatonic Museum of Art presents a new exhibition, “Drip Drop, Tick Tock” by regional artist, Joseph Fucigna. The show focuses on sculptures from the on-going Plastic Fencing...

Cost: Free

Where:
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900 Lafayette Blvd.
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View map »


Telephone: 120-333-25052
Contact Name: Robin Zella

More information

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Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
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View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Nadia Martinez
Website »

More information

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Cost: Free

Where:
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View map »


Sponsor: Heather Gaudio Fine Art
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Contact Name: Rachael Palacios
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Sponsor: Pequot Library
Telephone: 203-259-0346
Contact Name: Pequot Library
Website »

More information

Open during regular Library hours Paradise [Lost] features a collection of color photographs by Árpád Krizsán, Best in Show winner of Pequot Library's 2017 Art Show....

Cost: Free and open to the public.

Where:
Pequot Library
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Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346
Contact Name: Pequot Library
Website »

More information

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Cost: Members and students with ID free. $10-$25

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 2034136735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

A series of graphic novel-style panels designed by illustrator Kirk Manley tells the dramatic story of the spy ring that operated between New York City, Long Island, and Fairfield during the...

Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

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Website »

More information

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Cost: Free

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Website »

More information

The Housatonic Museum of Art presents a new exhibition, “Drip Drop, Tick Tock” by regional artist, Joseph Fucigna. The show focuses on sculptures from the on-going Plastic Fencing...

Cost: Free

Where:
Housantonic Community College
900 Lafayette Blvd.
Bridgeport, CT  06604
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Telephone: 120-333-25052
Contact Name: Robin Zella

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Join us while we hunt for the East Coast's best Dance Crew. Watch as crews for all ethnic backgrounds and styles of dance come together to compete for title of The Best Dance Crew! Hip Hop,...

Cost: Pre Sale $25.00 Day of Show $30.00

Where:
Wall Street Theater
Wall Street
Norwalk, CT  06850
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Sponsor: Wall Street Theater
Telephone: 877-987-8764
Contact Name: Jeanne Moore
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On June 23, the Bruce Museum in Greenwich opens Expressionism in Print: The Early Works of Richard Haas, 1957 - 64 in the Arcade Gallery. The exhibition will be on display through October 21, 2018....

Cost: Free for members; $10 for non-members; $8 for seniors and students with ID

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06830
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Telephone: 203-413-6735
Contact Name: Scott Smith
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Open during regular Library hours Paradise [Lost] features a collection of color photographs by Árpád Krizsán, Best in Show winner of Pequot Library's 2017 Art Show....

Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
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Sponsor: Pequot Library
Telephone: 203-259-0346
Contact Name: Pequot Library
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Nature is on display in “A Reverence For Nature” with pieces that reflect the artists’ admiration of nature or the environment in a multitude of ways. Exhibiting artists include...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
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Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Nadia Martinez
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Heather Gaudio Fine Artis pleased to present “Top of the Hill: New Paintings,” a solo exhibition featuring new work by Brian Rutenberg. The show will open with a reception for...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
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Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
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Francisco Fullana, Violin Soloist Join us for three masterpieces representing important moments in time for orchestral music.  Arvo...

Cost: $50; $37.50, $25, Students $10

Where:
Norwalk Concert Hall
125 East Avenue
NORWALK, CT  06855
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Sponsor: Norwalk Symphony Orchestra
Telephone: 203-956-6771
Contact Name: Sandra Miklave, Executive Director
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On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
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Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

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ReTooled: Highlights from the Hechinger Collection, an engaging and thought-provoking look at the unexpected subject of tools, will be on view at the Bruce Museum in Greenwich, CT, from September...

Cost: Members and students with ID free. $10-$25

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
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Sponsor: Bruce Museum
Telephone: 2034136735
Contact Name: Scott Smith
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A series of graphic novel-style panels designed by illustrator Kirk Manley tells the dramatic story of the spy ring that operated between New York City, Long Island, and Fairfield during the...

Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
Fairfield Museum
370 Beach Rd
Fairfield, CT  06824
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In this key moment in our national history and the struggle for women’s equality and freedom of expression, the Fairfield Museum’s exhibition “Flappers: Fashion and...

Cost: Free

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
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Website »

More information

The Housatonic Museum of Art presents a new exhibition, “Drip Drop, Tick Tock” by regional artist, Joseph Fucigna. The show focuses on sculptures from the on-going Plastic Fencing...

Cost: Free

Where:
Housantonic Community College
900 Lafayette Blvd.
Bridgeport, CT  06604
View map »


Telephone: 120-333-25052
Contact Name: Robin Zella

More information

On June 23, the Bruce Museum in Greenwich opens Expressionism in Print: The Early Works of Richard Haas, 1957 - 64 in the Arcade Gallery. The exhibition will be on display through October 21, 2018....

Cost: Free for members; $10 for non-members; $8 for seniors and students with ID

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06830
View map »


Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Formed in 1963 in Stamford, CT, The Fifth Estate was a central part of the garage rock movement. Remember NBC's 'Hullabaloo'? They performed their crackin' song 'I Just...

Cost: $28

Where:
Fairfield Theatre Company at StageOne
70 Sanford Street
Fairfield, CT  06824
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Website »

More information

Open during regular Library hours Paradise [Lost] features a collection of color photographs by Árpád Krizsán, Best in Show winner of Pequot Library's 2017 Art Show....

Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346
Contact Name: Pequot Library
Website »

More information

Heather Gaudio Fine Artis pleased to present “Top of the Hill: New Paintings,” a solo exhibition featuring new work by Brian Rutenberg. The show will open with a reception for...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

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Evocation of light is ever present in the romantic and experiential landscapes of Ira Barkoff. His recent works convey the spontaneity and the maturity of the artist’s hand and dedication to...

Cost: Free

Where:
Canfin Gallery
39 Main Street
Tarrytown, NY  10591
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Sponsor: 1953
Telephone: 914-332-4554
Contact Name: Jean-Claude Canfin
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Francisco Fullana, Violin Soloist Join us for three masterpieces representing important moments in time for orchestral music.  Arvo...

Cost: $50; $37.50, $25, Students $10

Where:
Norwalk Concert Hall
125 East Avenue
NORWALK, CT  06855
View map »


Sponsor: Norwalk Symphony Orchestra
Telephone: 203-956-6771
Contact Name: Sandra Miklave, Executive Director
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Laura from Olive My Skin will be joining us to talk about her lovely natural soaps, wood wick soy candles and skin care line, all proudly made in Connecticut. All Fair Trade, paraben free,...

Cost: free

Where:
The Smithy
10 Main Street
New Preston, CT  06777
View map »


Sponsor: The Smithy
Telephone: (860)868-9003
Contact Name: susan
Website »

More information

ReTooled: Highlights from the Hechinger Collection, an engaging and thought-provoking look at the unexpected subject of tools, will be on view at the Bruce Museum in Greenwich, CT, from September...

Cost: Members and students with ID free. $10-$25

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 2034136735
Contact Name: Scott Smith
Website »

More information

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