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Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

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June 2018

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Cost: Free and open to the public.

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Pequot Library
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Telephone: 120-325-9034615
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Cost: Admission is $5, $3 Students & Seniors; Free for Members.

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Downtown Fairfield
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Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
Fairfield Museum
370 Beach Rd
Fairfield, CT  06824
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Cost: FREE

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KMR Arts
2 Titus Road
Washington Depot , CT  06794
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Cost: Fee: $210 / $190 for family members (supplies included)

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Carriage Barn Arts Cener
681 South Ave
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Cost: Free

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Sponsor: Elisa Contemporary Art, Peter Roland Home, The Vanderblue Team
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Cost: Free

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Maritime Garage Gallery
11 North Water Street
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Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
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Cost: Free and open to the public.

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Cost: $20

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Fairfield Theatre Company
70 Sanford Street
Fairfield, CT  06824
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Sponsor: Fairfield Emerging Leaders Organization (FELO)
Telephone: 120-325-51011
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In celebration of National Brain Health Month, the Alzheimer Association and local Fairfield community partners are going to “Paint the Town Purple” from June 15th through the 20th to...

Where:
Downtown Fairfield
1700 Post Road
Fairfield, CT  06824
View map »


Website »

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A series of graphic novel-style panels designed by illustrator Kirk Manley tells the dramatic story of the spy ring that operated between New York City, Long Island, and Fairfield during the...

Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
Fairfield Museum
370 Beach Rd
Fairfield, CT  06824
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Website »

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KMR Arts is proud to present MAYDAY, an exhibition of new photographs by Barbara Vaughn. Please join us for the opening reception with the artist on June 2, 2018, from 3-7pm, 2 Titus Road,...

Cost: FREE

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KMR Arts
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Cost: Free

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2263 Hillside Road
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Sponsor: Pequot Library
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Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
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Free Legislative Breakfast Meeting Wednesday, June 20, 2018 | 7:30 am - 9:00 am Fairfield Regional Fire School, 205 Richard White Way, Fairfield Invited guests: State senator Tony...

Cost: FREE

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205 Richard White Way
Fairfield, CT  06824
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Sponsor: CBIA and Fairfield Chamber of Commerce
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In celebration of National Brain Health Month, the Alzheimer Association and local Fairfield community partners are going to “Paint the Town Purple” from June 15th through the 20th to...

Where:
Downtown Fairfield
1700 Post Road
Fairfield, CT  06824
View map »


Website »

More information

A series of graphic novel-style panels designed by illustrator Kirk Manley tells the dramatic story of the spy ring that operated between New York City, Long Island, and Fairfield during the...

Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
Fairfield Museum
370 Beach Rd
Fairfield, CT  06824
View map »


Website »

More information

KMR Arts is proud to present MAYDAY, an exhibition of new photographs by Barbara Vaughn. Please join us for the opening reception with the artist on June 2, 2018, from 3-7pm, 2 Titus Road,...

Cost: FREE

Where:
KMR Arts
2 Titus Road
Washington Depot , CT  06794
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Website »

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Cost: Fee: $210 / $190 for family members (supplies included)

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Carriage Barn Arts Cener
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Telephone: 203-594-3638
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Pop-Up Exhibit on Greenfield Hill Her Window to the World: East and West Coast Artists opens this Friday June 15 at 5:30pm Elisa Contemporary Art, Peter Roland...

Cost: Free

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Sponsor: Elisa Contemporary Art, Peter Roland Home, The Vanderblue Team
Telephone: 212-729-4974
Contact Name: Lisa Cooper
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Cost: Free

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Maritime Garage Gallery
11 North Water Street
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Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Nadia Martinez
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Garden Menagerie Exhibition on view through August 25, 2018 during regular library hours Garden Menagerie, features a variety of works by Alex Sax and a selection of nineteenth-century books...

Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 120-325-9034615
Contact Name: Tracy Steneken
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A series of graphic novel-style panels designed by illustrator Kirk Manley tells the dramatic story of the spy ring that operated between New York City, Long Island, and Fairfield during the...

Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
Fairfield Museum
370 Beach Rd
Fairfield, CT  06824
View map »


Website »

More information

KMR Arts is proud to present MAYDAY, an exhibition of new photographs by Barbara Vaughn. Please join us for the opening reception with the artist on June 2, 2018, from 3-7pm, 2 Titus Road,...

Cost: FREE

Where:
KMR Arts
2 Titus Road
Washington Depot , CT  06794
View map »


Website »

More information

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Cost: Free Admission

Where:
Fairfield Theatre Company in The Warehouse
70 Sanford Street
Fairfield, CT  06824
View map »


Website »

More information

Make Music Fairfield is a part of the international Make Music Day movement which brings free, community-wide, outdoor musical celebrations to hundreds of cities worldwide! Every year,...

Where:
Downtown Fairfield (Numerous Locations)
Fairfield , CT  06824


Sponsor: Fairfield Theater Company
Website »

More information

A hands-on introduction to woodworking for kids! In this 4-day afternoon camp, kids will plan and create a one-of-a-kind project such as a wooden stool. Skills include sanding, drilling with a...

Cost: Fee: $210 / $190 for family members (supplies included)

Where:
Carriage Barn Arts Cener
681 South Ave
Waveny Park
New Canaan , CT  06840
View map »


Telephone: 203-594-3638
Website »

More information

Pop-Up Exhibit on Greenfield Hill Her Window to the World: East and West Coast Artists opens this Friday June 15 at 5:30pm Elisa Contemporary Art, Peter Roland...

Cost: Free

Where:
Greenfield Hill Pop Up
2263 Hillside Road
Greenfield Hill
Fairfield, CT  06824
View map »


Sponsor: Elisa Contemporary Art, Peter Roland Home, The Vanderblue Team
Telephone: 212-729-4974
Contact Name: Lisa Cooper
Website »

More information

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Cost: $80 per person

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The Patterson Club
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Fairfield, CT  06824
View map »


Sponsor: Fairfield Chamber of Commerce
Telephone: 203-255-1011
Contact Name: Krista McCormack
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More information

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Cost: Free

Where:
Regional YMCA of Western CT
2 Huckleberry Hill Rd.
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View map »


Sponsor: Regional YMCA of Western CT
Telephone: 203-775-4444
Contact Name: Patty Kane
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More information

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Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346
Contact Name: Tracy Steneken
Website »

More information

Nature is on display in “A Reverence For Nature” with pieces that reflect the artists’ admiration of nature or the environment in a multitude of ways. Exhibiting artists include...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
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View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Nadia Martinez
Website »

More information

Garden Menagerie Exhibition on view through August 25, 2018 during regular library hours Garden Menagerie, features a variety of works by Alex Sax and a selection of nineteenth-century books...

Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
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Sponsor: Pequot Library
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Contact Name: Tracy Steneken
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More information

Show More...
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A series of graphic novel-style panels designed by illustrator Kirk Manley tells the dramatic story of the spy ring that operated between New York City, Long Island, and Fairfield during the...

Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
Fairfield Museum
370 Beach Rd
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View map »


Website »

More information

KMR Arts is proud to present MAYDAY, an exhibition of new photographs by Barbara Vaughn. Please join us for the opening reception with the artist on June 2, 2018, from 3-7pm, 2 Titus Road,...

Cost: FREE

Where:
KMR Arts
2 Titus Road
Washington Depot , CT  06794
View map »


Website »

More information

Pop-Up Exhibit on Greenfield Hill Her Window to the World: East and West Coast Artists opens this Friday June 15 at 5:30pm Elisa Contemporary Art, Peter Roland...

Cost: Free

Where:
Greenfield Hill Pop Up
2263 Hillside Road
Greenfield Hill
Fairfield, CT  06824
View map »


Sponsor: Elisa Contemporary Art, Peter Roland Home, The Vanderblue Team
Telephone: 212-729-4974
Contact Name: Lisa Cooper
Website »

More information

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Cost: $38

Where:
Fairfield Theatre Company at StageOne
70 Sanford Street
Fairfield, CT  06824
View map »


Website »

More information

Nature is on display in “A Reverence For Nature” with pieces that reflect the artists’ admiration of nature or the environment in a multitude of ways. Exhibiting artists include...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
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View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Nadia Martinez
Website »

More information

Garden Menagerie Exhibition on view through August 25, 2018 during regular library hours Garden Menagerie, features a variety of works by Alex Sax and a selection of nineteenth-century books...

Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 120-325-9034615
Contact Name: Tracy Steneken
Website »

More information

Show More...
Show Less...

A series of graphic novel-style panels designed by illustrator Kirk Manley tells the dramatic story of the spy ring that operated between New York City, Long Island, and Fairfield during the...

Cost: Members: Free; Adults: $5; Seniors & Students: $3; children 5 and under: Free.

Where:
Fairfield Museum
370 Beach Rd
Fairfield, CT  06824
View map »


Website »

More information

KMR Arts is proud to present MAYDAY, an exhibition of new photographs by Barbara Vaughn. Please join us for the opening reception with the artist on June 2, 2018, from 3-7pm, 2 Titus Road,...

Cost: FREE

Where:
KMR Arts
2 Titus Road
Washington Depot , CT  06794
View map »


Website »

More information

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Cost: $20

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Town and Country
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Sponsor: Hartford Happiness Club
Website »

More information

Pop-Up Exhibit on Greenfield Hill Her Window to the World: East and West Coast Artists opens this Friday June 15 at 5:30pm Elisa Contemporary Art, Peter Roland...

Cost: Free

Where:
Greenfield Hill Pop Up
2263 Hillside Road
Greenfield Hill
Fairfield, CT  06824
View map »


Sponsor: Elisa Contemporary Art, Peter Roland Home, The Vanderblue Team
Telephone: 212-729-4974
Contact Name: Lisa Cooper
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Cost: Free for members; $10 for non-members; $8 for seniors and students with ID

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06830
View map »


Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Garden Menagerie Exhibition on view through August 25, 2018 during regular library hours Garden Menagerie, features a variety of works by Alex Sax and a selection of nineteenth-century books...

Cost: Free and open to the public.

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 120-325-9034615
Contact Name: Tracy Steneken
Website »

More information

Show More...
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