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Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

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February 2018

Spaght Gallery; February 8, 2018 - July 23, 2018 Seeking opportunities and a better life is an ideal uniting our shared American identity. This exhibition provides and intimate look at the...

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

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Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
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Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

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Saturday, February 17 - Sunday February 18, 2018 9am – 5pm daily • Fiction/Classics • Mystery • Biography • History • Cookbooks • LPs -- including folk...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
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Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

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Opening Reception: Thursday, February 15, 2018, 6:30-8:30pm. Light hors d'oeuvres and wine served. Enjoy a gallery tour and scholarly presentation at 7:00pm by Dr. Peter Bayers, Director of...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

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Spaght Gallery; February 8, 2018 - July 23, 2018 Seeking opportunities and a better life is an ideal uniting our shared American identity. This exhibition provides and intimate look at the...

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

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Cost: Free

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

Got the winter blues? Stop by the Fairfield Museum for a variety of activities on vacation days and celebrate the season! Enjoy the “Winter Wonderland” exhibit, watch winter movies,...

Cost: Free

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

The winter exhibit at the City of Norwalk Parking Authority’s Maritime Garage Gallery entitled, “Worth a Thousand Words" features artists’ renderings that convey...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

Opening Reception: Thursday, February 15, 2018, 6:30-8:30pm. Light hors d'oeuvres and wine served. Enjoy a gallery tour and scholarly presentation at 7:00pm by Dr. Peter Bayers, Director of...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

More information

Show More...
Show Less...

Spaght Gallery; February 8, 2018 - July 23, 2018 Seeking opportunities and a better life is an ideal uniting our shared American identity. This exhibition provides and intimate look at the...

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

The film "Swim Team" chronicles the extraordinary rise of three diverse young athletes, capturing a moving quest for inclusion, independence, and a life that feels like winning....

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

More information

The winter exhibit at the City of Norwalk Parking Authority’s Maritime Garage Gallery entitled, “Worth a Thousand Words" features artists’ renderings that convey...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

Opening Reception: Thursday, February 15, 2018, 6:30-8:30pm. Light hors d'oeuvres and wine served. Enjoy a gallery tour and scholarly presentation at 7:00pm by Dr. Peter Bayers, Director of...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

More information

Show More...
Show Less...

Spaght Gallery; February 8, 2018 - July 23, 2018 Seeking opportunities and a better life is an ideal uniting our shared American identity. This exhibition provides and intimate look at the...

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

Are you fascinated by the history of Fairfield? Are you interested in helping students discover more about their town and community?  Docents are needed in early March to facilitate...

Cost: Free

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

The winter exhibit at the City of Norwalk Parking Authority’s Maritime Garage Gallery entitled, “Worth a Thousand Words" features artists’ renderings that convey...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

Opening Reception: Thursday, February 15, 2018, 6:30-8:30pm. Light hors d'oeuvres and wine served. Enjoy a gallery tour and scholarly presentation at 7:00pm by Dr. Peter Bayers, Director of...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

More information

Show More...
Show Less...

Spaght Gallery; February 8, 2018 - July 23, 2018 Seeking opportunities and a better life is an ideal uniting our shared American identity. This exhibition provides and intimate look at the...

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

This program is in conjunction with the exhibition An American Story: Finding Home in Fairfield County.  Hear a discussion with siblings Daniel Trust (Ndamwizeye) and Evelyn Mukasonga....

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

The winter exhibit at the City of Norwalk Parking Authority’s Maritime Garage Gallery entitled, “Worth a Thousand Words" features artists’ renderings that convey...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

Opening Reception: Thursday, February 15, 2018, 6:30-8:30pm. Light hors d'oeuvres and wine served. Enjoy a gallery tour and scholarly presentation at 7:00pm by Dr. Peter Bayers, Director of...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

More information

Show More...
Show Less...

Spaght Gallery; February 8, 2018 - July 23, 2018 Seeking opportunities and a better life is an ideal uniting our shared American identity. This exhibition provides and intimate look at the...

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

The 10th annual “Close To Home” event to benefit the Pacific House Young Adult Program will be held Friday, February 23rd at the Hyatt Regency Greenwich.  This popular,...

Cost: $50.00

Where:
Hyatt Regency Greenwich
1800 E. Putnam Avenue
Old Greenwich, CT  06870
View map »


Sponsor: Pacific House
Telephone: 203-406-0017x304
Contact Name: Lisa Planchard
Website »

More information

The winter exhibit at the City of Norwalk Parking Authority’s Maritime Garage Gallery entitled, “Worth a Thousand Words" features artists’ renderings that convey...

Cost: Free

Where:
Maritime Garage Gallery
11 North Water Street
Norwalk, CT  06854
View map »


Sponsor: Norwalk Parking Authority
Telephone: 203-831-9063
Contact Name: Maritime Garage Gallery
Website »

More information

Opening Reception: Thursday, February 15, 2018, 6:30-8:30pm. Light hors d'oeuvres and wine served. Enjoy a gallery tour and scholarly presentation at 7:00pm by Dr. Peter Bayers, Director of...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

More information

One-Time Cladies Night for Adults Interested in Learning to Use the Potter’s Wheel Looking to get your hands dirty and learn how to use the potter’s wheel? Try Clay Center’s...

Cost: $50

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Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Website »

More information

Show More...
Show Less...

Spaght Gallery; February 8, 2018 - July 23, 2018 Seeking opportunities and a better life is an ideal uniting our shared American identity. This exhibition provides and intimate look at the...

Cost: Members: Free; Non-Members: $5

Where:
Fairfield Museum and History Center
370 Beach Road
Fairfield, CT  06824
View map »


Sponsor: Fairfield Museum and History Center
Telephone: 203-259-1598
Contact Name: Visitor Services Manager
Website »

More information

On Saturday February 24 at 7pm, join New Pond Farm’s team of astronomy volunteers and gaze through the telescopes at the 9-day Old Moon and several galaxies and star clusters. The team will...

Cost: $4 per New Pond Farm member ($12 max. per member family), and $6 per non-member

Where:
New Pond Farm Education Center
101 Marchant Road
Redding, CT  06896
View map »


Telephone: (203) 938-2117
Website »

More information

Opening Reception: Thursday, February 15, 2018, 6:30-8:30pm. Light hors d'oeuvres and wine served. Enjoy a gallery tour and scholarly presentation at 7:00pm by Dr. Peter Bayers, Director of...

Cost: Free

Where:
Pequot Library
720 Pequot Avenue
Southport, CT  06890
View map »


Sponsor: Pequot Library
Telephone: 203-259-0346 ext.115
Contact Name: Front Desk
Website »

More information

Show More...
Show Less...
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