May 16, 2012
11:21 AM
Image Is Everything
They say a first impression only takes three seconds. In this age of technology and social media in which texting, video conferencing, Facebook, Twitter, and LinkedIn have replaced a phone call, presenting the right image can be a little daunting.
That’s where Kristen Jensen of KJ Photography comes in. A former Ford model and successful photographer both nationally and internationally, she’s offering free head shots for those who stop by the Fairfield Museum and History Center on Wednesday, May 30th.
Her workshop, Image Is Everything, will focus on using your own image to communicate to the public consumer. The event is sponsored by B.I.G., or Believe, Inspire, Grow—Just Think Big. The organization, founded by interior designer Amy Eisenberg, supports women in the workplace through networking and educational seminars like this one.
“I don’t take people seriously if they don’t have an image,” said Eisenberg about such social media sites like LinkedIn. “It annoys me when they don’t have a photo or a logo.”
She went on to say that this event will provide participants with ways to put their best foot forward. The seminar is about teaching women how to use image as a business strategy. You are your best marketing tool—use it.
But does social media help you sell more than just yourself? According to a May 10th press release posted on The Wall Street Journal’s Market Watch, the answer is no. A recent collaboration of two surveys of nearly 5,000 salespeople showed that the key factor in growing your business is still face-to-face contact and the phone call. It might be “old school,” but it works.
Those salespeople that relied on social media or e-mail had what was termed “sales call reluctance.” Apparently, nothing beats personal contact and social media cannot do that for you.
"Social media is still new for many of us," said Jensen. "I keep thinking 'wow, ten years ago I wasn't doing business this way.' I really do believe that social media is not just a passing trend. Like how the internet changed our lives forever, social media has too and is here to stay."
But it's really just one tool in the toolbox. It has shown its prowess in keeping people connected with old friends, supporting political campaigns, as well as driving interest in brands. Eisenberg said she sees social media continuing into the future, but it will transform into something more user-friendly than it is now.
“I think eventually it will all be centralized,” said Eisenberg. “Instead of going from Facebook to Twitter to Linked In, they will merge so that you can operated them all from one site. It will be more uniform and a better way to funnel your information on one landing page. That’s my prediction.”
Think you could benefit from a little pick-me-up in your social media repertoire? Stop by the Fairfield Museum and History Center at 370 Beach Road on May 30th from 10:00 a.m. until 12:00 p.m. It is free for members and $25 for non-members. For more information or to reserve your space, contact Amy Eisenberg at AmyBEisenberg@gmail.com or 203-913-1638.
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