With unique live music, Pittsfield Farmers Market has more than just great food
Today, rambling through a Berkshires farmers market is akin to enjoying an open-air street fair. You’ll find some of the best artisan cheeses and fresh veggies around.
You’ll also enjoy free entertainment in the form of live music by local players at nearly any market from Sheffield to Williamstown. Jessica Conzo, coordinator for the Pittsfield Farmers Market, says that live music is a signature dish at the markets and creates a truly festive atmosphere, rain or shine.
“Our market is so much more than just a place to buy groceries,” she says. “It’s a community destination, and music sets the tone. It’s like the soundtrack for life.”
Berkshire markets offer dozens of local acts—guitarist Andy Kelly, songwriter Linda Worster, blues maven Robin O’Herin, and the Ukeville Stringband—as the season gets into full swing. Kip Beacco, one of the founders of The Lucky 5 Jazz Band, has been playing swing classics at markets for several seasons. For him, having a “soundtrack” is a win-win for shoppers, vendors, farmers, and, of course, musicians.
“I feel that we have a lot in common with the local farmers,” Beacco says. “We are all creating a product that is very organic. I think it’s really important to have live music at the markets. It changes the vibe completely, puts people in a better mood, and encourages them to hang around longer, which in turn can very quickly turn into more sales for vendors.”