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Ten Minutes With Kristen Ruby

Social-Media Guru and TV Star



Kristen Ruby is CEO of Ruby Media Group, a public-relations and social-media agency that has roots in Westchester. At 27, the John Jay High School and Boston University graduate is one of the preeminent social-media experts in America. A frequent on-air contributor on FOX Business, “Good Morning America,” and countless other networks, she recently starred in Bravo TV’s reality show “Friends to Lovers.” 

When did you realize you were a social-media expert?
I don’t think anyone sets out to be a “social-media expert,” I think people naturally gravitate toward what they are good at. I also believe you have to be open to this changing over time, especially when you start a business at such a young age. 

How did you land your gig on Bravo’s Friends to Lovers?
I knew someone in LA who thought I would be the perfect fit for this show. I asked my best friend of eight years, Alex, if he was interested in doing a social experiment—about whether dating your best friend can be the key to lifelong love or a recipe for disaster—with me.

What did Friends to Lovers teach you about yourself?
Everything! Prior to doing the show, you could always find me in the office on a Saturday night still working. It taught me that I need to try to give up some control if I really want anything to organically grow. Sometimes you just need to go with the flow. 

What did it teach you about business?
If you can’t effectively communicate your needs to a boyfriend, you most likely won’t be able to effectively communicate your needs to an employee or business partner. 

What else? 
Put the smartphone down. In-person communication is critical.

What about reality TV really surprised you?
Live tweeting. I can definitely say I was not prepared for that, and it was quite a shock. However, I learned to listen and took some of the advice I received. 

How have you changed? 
I am more humble now and realized it is ok to not have everything together in every aspect of your life all the time.

What do you say to those who say you are ”undateable?”
I say they are probably right. After watching myself on the show, there are definitely things that I need to let go of. 

Would you rather meet a new client or a new boyfriend?
New client, of course. 

You have accomplished so much at such a young age. To what do you attribute your success?
I don’t believe “success” is an end game. I believe true success is limitless because when you achieve the goals you originally set out to achieve, you create a whole new set and out perform again. 

Do you have a motto?
Two. “You have to earn your seat at the table” and “turn every no into a yes.” 

How did John Jay High School prepare you for your career?
When I was at John Jay, I created the curriculum for a new program called “Humanities Research.” I hear it is one of the most popular programs there now. That definitely prepared me for a career as an entrepreneur.  

What’s your reaction when a client in New York says “all the way to Westchester?”
It’s ridiculous. Westchester isn’t that far. It’s a great place to grow up and has some of the best schools in the country. I am a Westchester girl at heart.   

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September 2018

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

The Ridgefield Chamber of Commerce and the Connecticut Giant Pumpkin Growers Club will host the 6th Annual Giant Pumpkin Weigh Off on Sunday, September 23, 2018 from 10 am to 3 pm in Ballard Park,...

Cost: Free

Where:
Ballard Park
Ridgefield, CT  06877


Sponsor: Ridgefield Chamber of Commerce
Telephone: 203-438-5992
Contact Name: Jen Mulhern
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Somers Women's Club, a not-for-profit community service organization, will hold its major fundraiser on Sunday, September 23, 2018 at Reis Park on Route 139 in Somers. There will be a huge sale...

Cost: 0

Where:
Reis Park
182 Primrose St
Katonah, NY  10536
View map »


Sponsor: Somers Women's Club
Contact Name: Jodi Hu
Website »

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Gunn Memorial Library in Washington, CT is pleased to welcome back literary scholar Mark Scarbrough as he leads a five week course The Soul Ajar: An Emily Dickinson Literature Course.  The classes...

Cost: Free and open to the public

Where:
Gunn Memorial Library
5 Wykeham Road
Washington, CT  06793
View map »

More information

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

MARGARITAS FOR MOCKINGBIRDS A Bedford Audubon Fundraiser Bedford Audubon Society will host its first annual fundraising event at TRUCK Restaurant on September 24, 2018 from 6-8pm.  Tickets are...

Cost: $125.00

Where:
Truck Restaurant
391 Old Post Rd
Bedford, NY
View map »


Sponsor: Truck Restaurant

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

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This presentation, led by Martin House member Bryan Stern, will help small business owners understand key tax law changes that may affect their 2018 business tax returns so that they can plan ahead...

Cost: Free

Where:
Martin House Workspace
69 Westchester Ave.
Pound Ridge, NY  10576
View map »


Sponsor: Martin House Workspace
Telephone: 914-764-3128
Contact Name: Erin Trostle
Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Facilitated by Nina Bertolino This program will meet every other Wednesday from 10:30 - 12:30 on the following dates: September 12th & 26th, October 10th & 24th, November 7th & 21st, December 5th...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Show More...
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Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On Thursday, September 27, from 6:00 to 8:00 pm, the Bruce Museum in Greenwich will host its first-ever Oktoberfest celebration. Featuring German beer from Paulaner USA, Oktoberfest at the Bruce...

Cost: $30 for Bruce Museum members, $40 non-members

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Contact Name: Scott Smith
Website »

More information

Hospice of Westchester (HOW) will host its annual “In Celebration” Gala Cocktail Reception on Thursday, September 27, 2018. This year’s event will honor Joan and Michael...

Cost: $300

Where:
Westchester Country Club
99 Biltmore Avenue
Rye, NY  10580
View map »


Sponsor: Hospice of Westchester
Telephone: 914-682-1484
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

The 57th Annual Armonk Outdoor Art Show is September 29-30  10am-5-pm, Rain or Shine Newly Ranked #2 Best Fine Art and Design Show in the Country! (Sunshine Artist, 8/2018) 185...

Cost: $12 General, $10 Seniors, 18 and under: Free

Where:
Community Park
205 Business Park Drive
Armonk, NY  10504
View map »


Sponsor: Friends of NCPL
Telephone: 914-629-7529
Contact Name: Anne Curran
Website »

More information

Evocation of light is ever present in the romantic and experiential landscapes of Ira Barkoff. His recent works convey the spontaneity and the maturity of the artist’s hand and dedication to...

Cost: Free

Where:
Canfin Gallery
39 Main Street
Tarrytown, NY  10591
View map »


Sponsor: 1953
Telephone: 914-332-4554
Contact Name: Jean-Claude Canfin
Website »

More information

Laura from Olive My Skin will be joining us to talk about her lovely natural soaps, wood wick soy candles and skin care line, all proudly made in Connecticut. All Fair Trade, paraben free,...

Cost: free

Where:
The Smithy
10 Main Street
New Preston, CT  06777
View map »


Sponsor: The Smithy
Telephone: (860)868-9003
Contact Name: susan
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
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