Ten Minutes With Kristen Ruby
Social-Media Guru and TV Star
Kristen Ruby is CEO of Ruby Media Group, a public-relations and social-media agency that has roots in Westchester. At 27, the John Jay High School and Boston University graduate is one of the preeminent social-media experts in America. A frequent on-air contributor on FOX Business, “Good Morning America,” and countless other networks, she recently starred in Bravo TV’s reality show “Friends to Lovers.”
When did you realize you were a social-media expert?
I don’t think anyone sets out to be a “social-media expert,” I think people naturally gravitate toward what they are good at. I also believe you have to be open to this changing over time, especially when you start a business at such a young age.
How did you land your gig on Bravo’s Friends to Lovers?
I knew someone in LA who thought I would be the perfect fit for this show. I asked my best friend of eight years, Alex, if he was interested in doing a social experiment—about whether dating your best friend can be the key to lifelong love or a recipe for disaster—with me.
What did Friends to Lovers teach you about yourself?
Everything! Prior to doing the show, you could always find me in the office on a Saturday night still working. It taught me that I need to try to give up some control if I really want anything to organically grow. Sometimes you just need to go with the flow.
What did it teach you about business?
If you can’t effectively communicate your needs to a boyfriend, you most likely won’t be able to effectively communicate your needs to an employee or business partner.
Put the smartphone down. In-person communication is critical.
What about reality TV really surprised you?
Live tweeting. I can definitely say I was not prepared for that, and it was quite a shock. However, I learned to listen and took some of the advice I received.
How have you changed?
I am more humble now and realized it is ok to not have everything together in every aspect of your life all the time.
What do you say to those who say you are ”undateable?”
I say they are probably right. After watching myself on the show, there are definitely things that I need to let go of.
Would you rather meet a new client or a new boyfriend?
New client, of course.
You have accomplished so much at such a young age. To what do you attribute your success?
I don’t believe “success” is an end game. I believe true success is limitless because when you achieve the goals you originally set out to achieve, you create a whole new set and out perform again.
Do you have a motto?
Two. “You have to earn your seat at the table” and “turn every no into a yes.”
How did John Jay High School prepare you for your career?
When I was at John Jay, I created the curriculum for a new program called “Humanities Research.” I hear it is one of the most popular programs there now. That definitely prepared me for a career as an entrepreneur.
What’s your reaction when a client in New York says “all the way to Westchester?”
It’s ridiculous. Westchester isn’t that far. It’s a great place to grow up and has some of the best schools in the country. I am a Westchester girl at heart.