Edit ModuleShow Tags
Edit ModuleShow Tags

Ten Minutes With Kristen Ruby

Social-Media Guru and TV Star



Kristen Ruby is CEO of Ruby Media Group, a public-relations and social-media agency that has roots in Westchester. At 27, the John Jay High School and Boston University graduate is one of the preeminent social-media experts in America. A frequent on-air contributor on FOX Business, “Good Morning America,” and countless other networks, she recently starred in Bravo TV’s reality show “Friends to Lovers.” 

When did you realize you were a social-media expert?
I don’t think anyone sets out to be a “social-media expert,” I think people naturally gravitate toward what they are good at. I also believe you have to be open to this changing over time, especially when you start a business at such a young age. 

How did you land your gig on Bravo’s Friends to Lovers?
I knew someone in LA who thought I would be the perfect fit for this show. I asked my best friend of eight years, Alex, if he was interested in doing a social experiment—about whether dating your best friend can be the key to lifelong love or a recipe for disaster—with me.

What did Friends to Lovers teach you about yourself?
Everything! Prior to doing the show, you could always find me in the office on a Saturday night still working. It taught me that I need to try to give up some control if I really want anything to organically grow. Sometimes you just need to go with the flow. 

What did it teach you about business?
If you can’t effectively communicate your needs to a boyfriend, you most likely won’t be able to effectively communicate your needs to an employee or business partner. 

What else? 
Put the smartphone down. In-person communication is critical.

What about reality TV really surprised you?
Live tweeting. I can definitely say I was not prepared for that, and it was quite a shock. However, I learned to listen and took some of the advice I received. 

How have you changed? 
I am more humble now and realized it is ok to not have everything together in every aspect of your life all the time.

What do you say to those who say you are ”undateable?”
I say they are probably right. After watching myself on the show, there are definitely things that I need to let go of. 

Would you rather meet a new client or a new boyfriend?
New client, of course. 

You have accomplished so much at such a young age. To what do you attribute your success?
I don’t believe “success” is an end game. I believe true success is limitless because when you achieve the goals you originally set out to achieve, you create a whole new set and out perform again. 

Do you have a motto?
Two. “You have to earn your seat at the table” and “turn every no into a yes.” 

How did John Jay High School prepare you for your career?
When I was at John Jay, I created the curriculum for a new program called “Humanities Research.” I hear it is one of the most popular programs there now. That definitely prepared me for a career as an entrepreneur.  

What’s your reaction when a client in New York says “all the way to Westchester?”
It’s ridiculous. Westchester isn’t that far. It’s a great place to grow up and has some of the best schools in the country. I am a Westchester girl at heart.   

Add your comment:

Connect With Us

             

Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags

Archive »Related Content

Profiles

Your Guides to Leading Local Professionals

Edit ModuleShow Tags
Edit ModuleShow Tags

November 2018

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Join us for a FREE lecture! Falls are a leading cause of injury among older adults. However, the fear of falling doesn’t need to rule your life. Learn strategies for preventing falls and...

Cost: Free

Where:
Stamford Health Tully Health Center
32 Strawberry Hill Court
1st Floor Auditorium
Stamford, CT  06902
View map »


Sponsor: HSS Sports Rehab
Telephone: 203-705-2933
Contact Name: Pamela Villagomez
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Wednesday, November 14th at 4:00 PM. Open to all ages. Decorate an apple with candy to make it look like a turkey! This event is free and no registration is required. Co-sponsored with the NS...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Show More...
Show Less...

Take a behind-the-scenes, private tour of The Metropolitan Museum of Art exhibition Jewelry: The Body Transformed with Curator of American Decorative Arts, Beth Carver Wees. Followed by lunch and...

Cost: Member price: $50 Non-Member price: $60

Where:
Metropolitan Museum of Art
1000 Fifth Avenune
New York, NY   10028
View map »


Sponsor: Katonah Museum of Art
Telephone: 914-232-9555

More information

Join Laura’s brother Jan, and singers Diane Garisto and Kate Ferber for an evening of live music, stories and videos of this Rock & Roll Hall of Fame trailblazer.   Laura Nyro, posthumously...

Cost: 50.00

Where:
Bedford Playhouse
633 Old Post Road
bedford, NY
View map »

More information

914INC. will host its annual Women in Business Luncheon, to be held in conjunction with the magazine’s Q4/Winter issue, showcasing leading area businesswomen.

Cost: Single Ticket: $85 / Table of Ten: $800

Where:
DoubleTree by Hilton
455 South Broadway
Tarrytown, NY  10591
View map »


Sponsor: 914INC and Westchester Magazine
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Friday mornings from 10:30 to 12:30. Free, no registration. Open to adults and older teens. Participants are asked to bring their own supplies in, but some basic supplies will be provided by the...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Meet us under the Dome and catch all the excitement! Come out for the 16th Annual Festival of Trees to benefit Ann’s Place at the Danbury Sports Dome for a weekend filled with live events...

Cost: Ages 3 to 64, $10; Seniors, $5; kids under 3, free.

Where:
Danbury Sports Dome
25 Shelter Rock Ln
Danbury, CT  06810
View map »


Sponsor: Ann's Place
Telephone: 203-790-6568
Contact Name: Michelle Frosch
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Meet us under the Dome and catch all the excitement! Come out for the 16th Annual Festival of Trees to benefit Ann’s Place at the Danbury Sports Dome for a weekend filled with live events...

Cost: Ages 3 to 64, $10; Seniors, $5; kids under 3, free.

Where:
Danbury Sports Dome
25 Shelter Rock Ln
Danbury, CT  06810
View map »


Sponsor: Ann's Place
Telephone: 203-790-6568
Contact Name: Michelle Frosch
Website »

More information

Saturday, November 17th from 12:00 - 3:00 PM for kids K+. Plan on staying with your children and having fun together.   This year’s annual STEAMFEST will feature Mad Science’s special...

Cost: Free

Where:
Ruth Keeler Memorial Library
276 Titicus Road
North Salem, NY  10560
View map »


Sponsor: Keeler Library
Telephone: 914-669-5161
Contact Name: Carolyn Reznick
Website »

More information

Wise financial planning includes getting up to date values for jewelry, watches and other valuables tucked away in jewelry boxes and safe deposit boxes. To make an appointment for a complimentary...

Cost: Free with admission

Where:
Katonah Museum of Art
134 Jay Street
Katonah, NY  10536
View map »


Sponsor: Katonah Museum of Art
Telephone: 914-232-9555
Website »

More information

Westchester Oratorio Society, Artistic Director Benjamin Niemczyk, opens its 21st season with a concert entitled, “An Evening with Bach” at the South Salem Presbyterian Church,...

Cost: $15 to $50

Where:
South Salem Presbyterian Church
111 Spring Street
South Salem, NY  10590
View map »


Sponsor: Westchester Oratorio Society
Telephone: 800 838 3006
Contact Name: Joe Spallina
Website »

More information

Molsky’s Mountain Drifters brings tradition steeped in possibility. The grace and wisdom of longtime fiddle player and multi-instrumentalist Bruce Molsky, described as “an absolute...

Cost: $25, $40, $55, $70

Where:
Rosen House Music Room
Caramoor Center for Music and the Arts
149 Girdle Ridge Rd
Katonah, NY  10536
View map »


Sponsor: Caramoor Center for Music and the Arts
Telephone: 914-232-1252
Website »

More information

On November 3rd, Heather Gaudio Fine Artis set to open “Room for Play,” a group exhibition featuring works by Ellen Carey, Deborah Kass, Robert...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Edit ModuleShow Tags
Edit ModuleShow Tags