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Ten Minutes With Kristen Ruby

Social-Media Guru and TV Star



Kristen Ruby is CEO of Ruby Media Group, a public-relations and social-media agency that has roots in Westchester. At 27, the John Jay High School and Boston University graduate is one of the preeminent social-media experts in America. A frequent on-air contributor on FOX Business, “Good Morning America,” and countless other networks, she recently starred in Bravo TV’s reality show “Friends to Lovers.” 

When did you realize you were a social-media expert?
I don’t think anyone sets out to be a “social-media expert,” I think people naturally gravitate toward what they are good at. I also believe you have to be open to this changing over time, especially when you start a business at such a young age. 

How did you land your gig on Bravo’s Friends to Lovers?
I knew someone in LA who thought I would be the perfect fit for this show. I asked my best friend of eight years, Alex, if he was interested in doing a social experiment—about whether dating your best friend can be the key to lifelong love or a recipe for disaster—with me.

What did Friends to Lovers teach you about yourself?
Everything! Prior to doing the show, you could always find me in the office on a Saturday night still working. It taught me that I need to try to give up some control if I really want anything to organically grow. Sometimes you just need to go with the flow. 

What did it teach you about business?
If you can’t effectively communicate your needs to a boyfriend, you most likely won’t be able to effectively communicate your needs to an employee or business partner. 

What else? 
Put the smartphone down. In-person communication is critical.

What about reality TV really surprised you?
Live tweeting. I can definitely say I was not prepared for that, and it was quite a shock. However, I learned to listen and took some of the advice I received. 

How have you changed? 
I am more humble now and realized it is ok to not have everything together in every aspect of your life all the time.

What do you say to those who say you are ”undateable?”
I say they are probably right. After watching myself on the show, there are definitely things that I need to let go of. 

Would you rather meet a new client or a new boyfriend?
New client, of course. 

You have accomplished so much at such a young age. To what do you attribute your success?
I don’t believe “success” is an end game. I believe true success is limitless because when you achieve the goals you originally set out to achieve, you create a whole new set and out perform again. 

Do you have a motto?
Two. “You have to earn your seat at the table” and “turn every no into a yes.” 

How did John Jay High School prepare you for your career?
When I was at John Jay, I created the curriculum for a new program called “Humanities Research.” I hear it is one of the most popular programs there now. That definitely prepared me for a career as an entrepreneur.  

What’s your reaction when a client in New York says “all the way to Westchester?”
It’s ridiculous. Westchester isn’t that far. It’s a great place to grow up and has some of the best schools in the country. I am a Westchester girl at heart.   

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September 2018

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Come sing with Westchester’s highly acclaimed community chorus, Hudson Chorale. The group is welcoming new members in all voice parts (SATB) to join them for an exciting concert season that...

Cost: Free to audition

Where:
Pleasantville Presbyterian Church
400 Bedford Rd
Pleasantville, NY  10570
View map »


Sponsor: Hudson Chorale
Telephone: 914-478-0074
Contact Name: Jeanne Wygant
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Join us as we tee off to create a brighter future for children in need at the 2018 Save the Children Golf Classic presented by PVH Corp. This year at Saint Andrews Golf Club in Hastings, NY...

Cost: $1,000 per person

Where:
Saint Andrew’s Golf Club
10 Old Jackson Ave
Hastings on Hudson, NY
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Westchester Community is in need of more than 40 foster homes to provide the county’s most vulnerable children with housing in a safe and stable environment. For more information and to...

Cost: Free

Where:
Department of Social Services
112 E Post Road
White Plains, NY  10601
View map »


Sponsor: United Way of Westchester and Putnam
Telephone: 914-997-6700
Contact Name: Toyae Liverpool
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Join us at Whitby Castle in Rye, honoring 5 community Rock Stars to benefit United Way. The fun starts at 6:00PM in the Castle Ballroom, spilling onto the Great Terrace under a September Sky. A 3...

Cost: $80.00

Where:
Whitby Castle
330 Boston Post Rd
Rye, NY  10580
View map »


Sponsor: United Way of Westchester and Putnam
Telephone: 914 997 6700 X 720
Contact Name: Drew Coburn
Website »

More information

FREE community event: Join Dawn Kurth, of No Kidding Nutrition (www.nokiddingnutrition.com) for a workshop sure to be of interest for anyone who's dealt with the six o'clock scramble or had one too...

Cost: Free

Where:
Martin House Workspace
69 Westchester Ave.
Pound Ridge, NY  10576
View map »


Sponsor: Martin House Workspace
Telephone: 914-764-3128
Contact Name: Erin Trostle
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Presented in conjunction with Gilda's Club Westchester Join us for a very special event with original SNL Writer, Emmy-winner and Executive Producer of Love, Gilda, Alan Zweibel. Guests will...

Cost: $30

Where:
Bedford Playhouse
633 Old Post Rd.
Bedford, NY  10506
View map »


Telephone: 914-234-6704
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Copland House at Merestead opens it's season with a glittering, intimate journey into the life of the charismatic  conductor and composer, and a sold-out smash at its Lincoln  Center...

Cost: $25

Where:
Copland House at Merestead
455 Byram Lake Road
Mount Kisco, NY  10549
View map »


Sponsor: Copland House
Telephone: 914-788-4659
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Legendary journalist Lesley Stahl will lead a special one-on-one event with former sex-crimes prosecutor turned BEST – SELLING crime novelist, Linda Fairstein. From the unsolved cases that keep...

Cost: $40

Where:
Bedford Playhouse
633 Old Post Rd.
Bedford, NY  10506
View map »


Telephone: 914-234-6704
Website »

More information

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

The 58th annual Lewisboro Library Fair is Saturday, September 22 from 10 am to 4 pm at Onatru Farm Town Park (99 Elmwood Road in South Salem). The Fair features huge Book, “Attic Treasures”...

Cost: free

Where:
Onatru Farm Town Park
99 Elmwood Road
South Salem, NY  10590
View map »


Sponsor: Lewisboro Library
Telephone: 914-875-9004
Contact Name: Liz Gabriele
Website »

More information

Show More...
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