Edit ModuleShow Tags
Edit ModuleShow Tags

Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

Add your comment:

Connect With Us

             

Edit ModuleShow Tags
Edit ModuleShow Tags

Catch the Vibe Newsletter

See this weekend's events in the area!
Edit ModuleShow Tags Edit ModuleShow Tags

Archive »Related Content

Trees for Good

Where to get your tree in the Bedford area

Bedford Shout Outs––Holidays 2018

This, that, and other things

Bedford Out & About - Dec

Upstairs Downstairs

Bernard’s and Sarah’s Wine Bar serve excellent food in both an elegant and casual setting

Where do competitive equestrians train in winter?

Profiles

Your Guides to Leading Local Professionals

Edit ModuleShow Tags
Edit ModuleShow Tags

January 2019

The Bruce Museum is organizing an exhibition of small artworks created entirely by the public for the public. We invite art lovers of all ages, interests, and abilities to submit a depiction of...

Cost: Free

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

The Imagination Movers are a rock band for families and the Emmy-winning stars of a hit TV series seen worldwide on the Disney Junior channel. There are 76 episodes of "Imagination Movers...

Cost: $22.50 - $70.00

Where:
Wall StreetTheater
71 Wall Street
Norwalks, CT  06850
View map »


Sponsor: Wall Street Theater
Telephone: (203) 831-5004
Contact Name: Jeanne Moore
Website »

More information

Heather Gaudio Fine Artis pleased to present “Jae Ko: 漂流 Drift,” the artist’s first solo exhibition at the gallery.   In addition to showcasing...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Show More...
Show Less...

The Bruce Museum is organizing an exhibition of small artworks created entirely by the public for the public. We invite art lovers of all ages, interests, and abilities to submit a depiction of...

Cost: Free

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

Heather Gaudio Fine Artis pleased to present “Jae Ko: 漂流 Drift,” the artist’s first solo exhibition at the gallery.   In addition to showcasing...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Make some snow slime using glue, fake snow, and liquid starch!Ages 7 and olderRegistration Required - 914-864-0130Sponsored by the Friends of the LibraryLocation of event - downstairs in the kids...

Cost: No Cost

Where:
Mount Kisco Public Library
100 East Main Street
Mount Kisco, NY  10549
View map »


Sponsor: Friends of the Library
Telephone: 914-666-8041

More information

Show More...
Show Less...

The Bruce Museum is organizing an exhibition of small artworks created entirely by the public for the public. We invite art lovers of all ages, interests, and abilities to submit a depiction of...

Cost: Free

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

With the New Year and cold winter months officially upon us (and quite possibly a few viruses floating around), learn how essential oils can help boost your immunity.  Participants will make a...

Cost: No Cost

Where:
Mount Kisco Public Library
100 East Main Street
Mount Kisco, NY  10549
View map »


Telephone: 914-666-8041

More information

Heather Gaudio Fine Artis pleased to present “Jae Ko: 漂流 Drift,” the artist’s first solo exhibition at the gallery.   In addition to showcasing...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Learn to make earrings while helping a good cause.For every pair of earrings you make, make another pair that will be donated to a battered women's shelter.Sponsored by the Friends of the...

Cost: No Cost

Where:
Mount Kisco Public Library
100 East Main Street
Mount Kisco, NY  10549
View map »


Sponsor: Friends of the Library
Telephone: 914-666-8041

More information

The Bruce Museum is pleased to present two special presentations that will provide fascinating insights into breakthroughs in the field of medicine in the nineteenth century – and how these...

Cost: Museum members and students with ID free; nonmembers $15

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

Drop in for help with any of your technology devices.  No appointment necessary.  First come first served.   PC, Google, Microsoft savvy volunteer with help you with troubleshooting,...

Cost: No Cost

Where:
Mount Kisco Public Library
100 East Main Street
Mount Kisco, NY  10549
View map »


Telephone: 914-666-8041

More information

Show More...
Show Less...

The Bruce Museum is organizing an exhibition of small artworks created entirely by the public for the public. We invite art lovers of all ages, interests, and abilities to submit a depiction of...

Cost: Free

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

Heather Gaudio Fine Artis pleased to present “Jae Ko: 漂流 Drift,” the artist’s first solo exhibition at the gallery.   In addition to showcasing...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Celebrate Penguin Awareness Day (January 20th) by creating an adorable penguin of your own! Ages 4 to 11 (under 5 with caregiver) Sponsored by the Friends of the Library Location of event -...

Cost: No Cost

Where:
Mount Kisco Public Library
100 East Main Street
Mount Kisco, NY  10549
View map »


Sponsor: Friends of the Library
Telephone: 914-666-8041

More information

Show More...
Show Less...

The Bruce Museum is organizing an exhibition of small artworks created entirely by the public for the public. We invite art lovers of all ages, interests, and abilities to submit a depiction of...

Cost: Free

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

Heather Gaudio Fine Artis pleased to present “Jae Ko: 漂流 Drift,” the artist’s first solo exhibition at the gallery.   In addition to showcasing...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Celebrating its 50th anniversary, the Hartford Boat Show (HBS50) features the newest boats on the market including center consoles, fishing boats, luxury cruisers, deck and pontoon boats, sport and...

Cost: $12 in advance online, $14 at the door, $10 Senior/Military one day pass

Where:
Expo Center at Mohegan Sun
1 Mohegan Sun Blvd
Uncasville, CT  06382
View map »


Sponsor: Connecticut Marine Trades Association
Telephone: 860-767-2645
Contact Name: Kathleen Burns
Website »

More information

Show More...
Show Less...

The Bruce Museum is organizing an exhibition of small artworks created entirely by the public for the public. We invite art lovers of all ages, interests, and abilities to submit a depiction of...

Cost: Free

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

Heather Gaudio Fine Artis pleased to present “Jae Ko: 漂流 Drift,” the artist’s first solo exhibition at the gallery.   In addition to showcasing...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Do you have a startup you’re trying to get off the ground? Are you thinking about starting your own business? Are you a solopreneur who’s trying to do it all? Everyone needs a...

Cost: no charge with one-day pass or membership

Where:
Martin House Workspace
69 Westchester Avenue
Pound Ridge, NY  10576
View map »


Sponsor: Martin House Workspace
Telephone: 914-764-3128
Contact Name: Erin Trostle

More information

Celebrating its 50th anniversary, the Hartford Boat Show (HBS50) features the newest boats on the market including center consoles, fishing boats, luxury cruisers, deck and pontoon boats, sport and...

Cost: $12 in advance online, $14 at the door, $10 Senior/Military one day pass

Where:
Expo Center at Mohegan Sun
1 Mohegan Sun Blvd
Uncasville, CT  06382
View map »


Sponsor: Connecticut Marine Trades Association
Telephone: 860-767-2645
Contact Name: Kathleen Burns
Website »

More information

Show More...
Show Less...

The Bruce Museum is organizing an exhibition of small artworks created entirely by the public for the public. We invite art lovers of all ages, interests, and abilities to submit a depiction of...

Cost: Free

Where:
Bruce Museum
One Museum Drive
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-869-0376
Website »

More information

Heather Gaudio Fine Artis pleased to present “Jae Ko: 漂流 Drift,” the artist’s first solo exhibition at the gallery.   In addition to showcasing...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: 203-801-9590
Contact Name: Rachael Palacios
Website »

More information

Celebrating its 50th anniversary, the Hartford Boat Show (HBS50) features the newest boats on the market including center consoles, fishing boats, luxury cruisers, deck and pontoon boats, sport and...

Cost: $12 in advance online, $14 at the door, $10 Senior/Military one day pass

Where:
Expo Center at Mohegan Sun
1 Mohegan Sun Blvd
Uncasville, CT  06382
View map »


Sponsor: Connecticut Marine Trades Association
Telephone: 860-767-2645
Contact Name: Kathleen Burns
Website »

More information

Show More...
Show Less...

Edit ModuleShow Tags
Edit ModuleShow Tags