Edit ModuleShow Tags
Edit ModuleShow Tags

Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

Add your comment:

Connect With Us

             

Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags

Archive »Related Content

What are traditional Hanukkah foods?

In Ralph Lauren’s Garage

The iconic designer entwines cars and fashion in Bedford

A Secret Touch

Getting a little professional design help from Lillian August

Fresh Yet Familiar

The Whitlock is a modern farmhouse with a homegrown feel and delectable dishes

Perfectly Arranged

A designer’s Holiday Home becomes a warm place to gather

Profiles

Your Guides to Leading Local Professionals

Edit ModuleShow Tags
Edit ModuleShow Tags

December 2017

Meet friends and neighbors at the KMA for a spectacular afternoon of assemblage art, costume-making, and dancing. Work with artist Stacy Scibelli to transform mixed-media materials into wearable...

Cost: $5

Where:
Katonah Museum of Art
134 Jay Street
Katonah, NY  10536
View map »


Website »

More information

An epic reflection on The Book of Revelations’ recounting of the Apocalypse, featuring a rare live performance of Oliver Messiaen’s monumental Quartet for the End of Time....

Cost: $25, $20 (Friends), $10 (Students)

Where:
Copland House at Merestead
455 Byram Lake Road
Mount Kisco, CT  10549
View map »


Sponsor: Copland House
Telephone: 914-788-4659
Website »

More information

Choral group Camerata d’Amici is proud to present its Christmas concert “This Christmastide” on Sunday, December 10, 2017, at 4 p.m. at the South Salem Presbyterian Church, 111...

Cost: Adults: $25 at door ($20 in advance) / Youth 18 and under: $10

Where:
South Salem Presbyterian Church
111 Spring Street
South Salem, NY  10590
View map »


Sponsor: Camerata d'Amici
Website »

More information

Saturday-Sunday, December 2-3, 9-10, 16-17, 23-24, 2017 Tis the season to be jolly at LEGOLAND® Discovery Center Westchester during Bricktacular. Join in on the festive...

Cost: Starting at $15.95; children under 2 are FREE.

Where:
LEGOLAND Discovery Center Westchester
39 Fitzgerald Street
Yonkers, NY  10710
View map »


Sponsor: LEGOLAND® Discovery Center Westchester
Telephone: 866-243-0770
Website »

More information

Show More...
Show Less...

Saturday-Sunday, December 2-3, 9-10, 16-17, 23-24, 2017 Tis the season to be jolly at LEGOLAND® Discovery Center Westchester during Bricktacular. Join in on the festive...

Cost: Starting at $15.95; children under 2 are FREE.

Where:
LEGOLAND Discovery Center Westchester
39 Fitzgerald Street
Yonkers, NY  10710
View map »


Sponsor: LEGOLAND® Discovery Center Westchester
Telephone: 866-243-0770
Website »

More information

Show More...
Show Less...

Saturday-Sunday, December 2-3, 9-10, 16-17, 23-24, 2017 Tis the season to be jolly at LEGOLAND® Discovery Center Westchester during Bricktacular. Join in on the festive...

Cost: Starting at $15.95; children under 2 are FREE.

Where:
LEGOLAND Discovery Center Westchester
39 Fitzgerald Street
Yonkers, NY  10710
View map »


Sponsor: LEGOLAND® Discovery Center Westchester
Telephone: 866-243-0770
Website »

More information

Show More...
Show Less...

Westchester Community is in need of more than 40 foster homes to provide the county’s most vulnerable children with housing in a safe and stable environment. Come to this orientation to learn...

Cost: Free

Where:
Department of Social Services
112 Post Road
White Plains , NY  10601
View map »


Sponsor: United Way of Westchester and Putnam
Telephone: 914-993-3710
Contact Name: Lini Jacob
Website »

More information

Wednesday, Dec.13. This festive holiday concert features the Bedford Chamber Ensemble, conducted by Anthony Newman, performing Bach’s Brandenburg Concertos. Mr. Newman, a renowned Bach expert...

Cost: $45 per person

Where:
St. Matthew's Church Fellowship Hall
382 Cantitoe Street
Bedford, NY  10506
View map »


Sponsor: Music Committee of St. Matthew's
Telephone: 914-522-5150
Contact Name: Anthony Newman
Website »

More information

Saturday-Sunday, December 2-3, 9-10, 16-17, 23-24, 2017 Tis the season to be jolly at LEGOLAND® Discovery Center Westchester during Bricktacular. Join in on the festive...

Cost: Starting at $15.95; children under 2 are FREE.

Where:
LEGOLAND Discovery Center Westchester
39 Fitzgerald Street
Yonkers, NY  10710
View map »


Sponsor: LEGOLAND® Discovery Center Westchester
Telephone: 866-243-0770
Website »

More information

Show More...
Show Less...

Saturday-Sunday, December 2-3, 9-10, 16-17, 23-24, 2017 Tis the season to be jolly at LEGOLAND® Discovery Center Westchester during Bricktacular. Join in on the festive...

Cost: Starting at $15.95; children under 2 are FREE.

Where:
LEGOLAND Discovery Center Westchester
39 Fitzgerald Street
Yonkers, NY  10710
View map »


Sponsor: LEGOLAND® Discovery Center Westchester
Telephone: 866-243-0770
Website »

More information

Show More...
Show Less...

Music on the Hill presents the Festival Chorus and Jubilate Ringers handbell choir in a traditional Christmas concert, with artistic directors Ellen Dickinson and David H. Connell. The concert...

Cost: $20 in advance, $25 at the door; students free

Where:
St. Matthew's Episcopal Church
36 New Canaan Road
Wilton, CT  06897
View map »


Sponsor: Music on the Hill
Telephone: 203-529-3133
Contact Name: Music on the Hill
Website »

More information

Saturday-Sunday, December 2-3, 9-10, 16-17, 23-24, 2017 Tis the season to be jolly at LEGOLAND® Discovery Center Westchester during Bricktacular. Join in on the festive...

Cost: Starting at $15.95; children under 2 are FREE.

Where:
LEGOLAND Discovery Center Westchester
39 Fitzgerald Street
Yonkers, NY  10710
View map »


Sponsor: LEGOLAND® Discovery Center Westchester
Telephone: 866-243-0770
Website »

More information

Stroller tours at the KMA are a unique opportunity to connect with other new parents and caregivers seeking culturally enriching activities to share with their babies. These once-a-month...

Cost: Free with admission

Where:
Katonah Museum of Art
134 Jay Street
Katonah, NY  10536
View map »


Website »

More information

Clay Art Center One-Time Cladies Night for Adults Interested in Learning to Use the Potter’s Wheel Looking to get your hands dirty and learn how to use the potter’s wheel? Try Clay...

Cost: $50

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Website »

More information

Get ready to rock the holidays with the one and only Rob Mathes, now in his third decade of holiday performances at The Performing Arts Center. This annual celebration featuring the multi-talented...

Cost: $45 to $72.50

Where:
The Performing Arts Center, Purchase College
735 Anderson Hill Rd
Purchase, NY  10577
View map »


Sponsor: The Performing Arts Center
Telephone: 914-251-6200
Contact Name: Jenifer Howard
Website »

More information

Show More...
Show Less...

This December, one of New York’s preeminent vocal ensembles, TENET, brings light and joy to one of the longest nights of the year in a heartfelt program of intimate carols to celebrate the...

Cost: $20, $35, $50, $65

Where:
Caramoor Center for Music and the Arts
149 Girdle Ridge Road
Katonah, NY  10536
View map »


Sponsor: Caramoor
Telephone: 914-232-1252
Contact Name: Caroline Andrews
Website »

More information

Saturday-Sunday, December 2-3, 9-10, 16-17, 23-24, 2017 Tis the season to be jolly at LEGOLAND® Discovery Center Westchester during Bricktacular. Join in on the festive...

Cost: Starting at $15.95; children under 2 are FREE.

Where:
LEGOLAND Discovery Center Westchester
39 Fitzgerald Street
Yonkers, NY  10710
View map »


Sponsor: LEGOLAND® Discovery Center Westchester
Telephone: 866-243-0770
Website »

More information

Get ready to rock the holidays with the one and only Rob Mathes, now in his third decade of holiday performances at The Performing Arts Center. This annual celebration featuring the multi-talented...

Cost: $45 to $72.50

Where:
The Performing Arts Center, Purchase College
735 Anderson Hill Rd
Purchase, NY  10577
View map »


Sponsor: The Performing Arts Center
Telephone: 914-251-6200
Contact Name: Jenifer Howard
Website »

More information

Show More...
Show Less...

Edit ModuleShow Tags
Edit ModuleShow Tags