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Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

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March 2017

The Katonah Poetry Series continues its 50th Anniversary Season with a reading by Westchester native Kimiko Hahn. Born in Mt. Kisco, raised in Pleasantville, Hahn is the author of nine poetry...

Cost: $10; students free

Where:
Katonah Village Library
26 Bedford Road
Katonah, NY  10536
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Sponsor: Katonah Poetry Series
Telephone: 914-271-1062
Contact Name: Julie Nord
Website »

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Jacob Burns Film Center
364 Manville Road
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Cost: $25 general admission, $20 seniors and students

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Axial Theatre at St. John’s Episcopal Church
8 Sunnyside Avenue
Pleasantville, NY
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Telephone: 914 286-7680
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Cost: $7 adult, $6 Senior/student, under 5 and member free

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06878
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Sponsor: Bruce Museum
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Cost: $120-$180

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
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Sponsor: Clay Art Center
Telephone: 914-937-2047
Contact Name: Nancy Yates
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Cost: varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY  10570
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Sponsor: AJC Westchester/Fairfield and others
Telephone: 914-773-7663424
Contact Name: Abby Popper
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This exhibit examines the 19th-century origins of this traditionally African-American congregation, as well as Antioch's growth, people, music, and ministries over its long and vibrant history...

Cost: Free

Where:
Bedford Hills Train Station
Depot Plaza
Bedford Hills, NY  10507
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Sponsor: Bedford Hills Historical Museum
Telephone: 914-806-2518
Contact Name: Ellen Cohen, Elin Peterson
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This year we feature 38 engaging, thought-provoking, and entertaining films—a robust mix of documentaries and narratives, along with all eight episodes of False Flag, one of the latest...

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Cost: $25 general admission, $20 seniors and students

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Axial Theatre at St. John’s Episcopal Church
8 Sunnyside Avenue
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Telephone: 914 286-7680
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Cost: $120-$180

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Clay Art Center
40 Beech Street
Port Chester, NY  10573
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Sponsor: Clay Art Center
Telephone: 914-937-2047
Contact Name: Nancy Yates
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The 2017 Westchester Jewish Film Festival opens on March 16 and runs through April 2 at the Jacob Burns Film Center in Pleasantville. this year's festival features 38 films, both documentary...

Cost: varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY  10570
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Sponsor: AJC Westchester/Fairfield and others
Telephone: 914-773-7663424
Contact Name: Abby Popper
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Patrick Raftery, Librarian for the Westchester County Historical Society, will present an overview of our county’s history that begins with the county’s occupation by Native Americans,...

Cost: Free

Where:
Pound Ridge Library
271 Westchester Avenue
Pound Ridge, NY  10576
View map »


Sponsor: Pound Ridge Library
Telephone: 914-764-5085
Website »

More information

This year we feature 38 engaging, thought-provoking, and entertaining films—a robust mix of documentaries and narratives, along with all eight episodes of False Flag, one of the latest...

Cost: Varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY
View map »


Website »

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In what is believed to be a first for Westchester theatre, this is a festival celebrating women playwrights and directors with eight original one-act plays. Glass Ceiling Breakers offers a...

Cost: $25 general admission, $20 seniors and students

Where:
Axial Theatre at St. John’s Episcopal Church
8 Sunnyside Avenue
Pleasantville, NY
View map »


Telephone: 914 286-7680
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Last Days of Pangea: In the Footsteps of Dinosaurs November 19, 2016 - July 16, 2017 Image: Cast skull of Postosuchus, one of the largest carnivorous reptiles during the late Triassic, 200...

Cost: $7 adult, $6 Senior/student, under 5 and member free

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06878
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Sponsor: Bruce Museum
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More information

Clay Art Center Spring Youth Classes 2017 Spin It! Spring 2017 Youth Classes start March 26 at the Clay Art Center in Port Chester and run for 6 weeks. Build your inner artist while creating...

Cost: $120-$180

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
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Sponsor: Clay Art Center
Telephone: 914-937-2047
Contact Name: Nancy Yates
Website »

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The 2017 Westchester Jewish Film Festival opens on March 16 and runs through April 2 at the Jacob Burns Film Center in Pleasantville. this year's festival features 38 films, both documentary...

Cost: varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY  10570
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Sponsor: AJC Westchester/Fairfield and others
Telephone: 914-773-7663424
Contact Name: Abby Popper
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New Moon Events at SunRaven: $30 per person  $25 for couples, or if you bring friends! Join us for the first New Moon of Spring! Aries is the sign of the warrior, action, initiative, and...

Cost: $30 per adult, $10 for children under 10, $50 for couples, $50 for two friends

Where:
SunRaven: The Home of Slow Medicine
501 Guard Hill Road
Bedford, NY  10506
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Sponsor: Slow Medicine
Telephone: 914-218-3113
Contact Name: Tanya Neiman
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More information

This year we feature 38 engaging, thought-provoking, and entertaining films—a robust mix of documentaries and narratives, along with all eight episodes of False Flag, one of the latest...

Cost: Varies

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Jacob Burns Film Center
364 Manville Road
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Website »

More information

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Cost: $25 general admission, $20 seniors and students

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Axial Theatre at St. John’s Episcopal Church
8 Sunnyside Avenue
Pleasantville, NY
View map »


Telephone: 914 286-7680
Website »

More information

Last Days of Pangea: In the Footsteps of Dinosaurs November 19, 2016 - July 16, 2017 Image: Cast skull of Postosuchus, one of the largest carnivorous reptiles during the late Triassic, 200...

Cost: $7 adult, $6 Senior/student, under 5 and member free

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06878
View map »


Sponsor: Bruce Museum
Website »

More information

Clay Art Center Spring Youth Classes 2017 Spin It! Spring 2017 Youth Classes start March 26 at the Clay Art Center in Port Chester and run for 6 weeks. Build your inner artist while creating...

Cost: $120-$180

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Sponsor: Clay Art Center
Telephone: 914-937-2047
Contact Name: Nancy Yates
Website »

More information

The 2017 Westchester Jewish Film Festival opens on March 16 and runs through April 2 at the Jacob Burns Film Center in Pleasantville. this year's festival features 38 films, both documentary...

Cost: varies

Where:
Jacob Burns Film Center
364 Manville Road
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Contact Name: Abby Popper
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Cost: 0

Where:
Westmoreland Sanctuary
260 Chestnut Ridge Rd.
Mount Kisco, NY  10549
View map »


Telephone: 914-666-8448
Contact Name: Westmoreland Sanctuary
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This year we feature 38 engaging, thought-provoking, and entertaining films—a robust mix of documentaries and narratives, along with all eight episodes of False Flag, one of the latest...

Cost: Varies

Where:
Jacob Burns Film Center
364 Manville Road
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Website »

More information

In what is believed to be a first for Westchester theatre, this is a festival celebrating women playwrights and directors with eight original one-act plays. Glass Ceiling Breakers offers a...

Cost: $25 general admission, $20 seniors and students

Where:
Axial Theatre at St. John’s Episcopal Church
8 Sunnyside Avenue
Pleasantville, NY
View map »


Telephone: 914 286-7680
Website »

More information

Last Days of Pangea: In the Footsteps of Dinosaurs November 19, 2016 - July 16, 2017 Image: Cast skull of Postosuchus, one of the largest carnivorous reptiles during the late Triassic, 200...

Cost: $7 adult, $6 Senior/student, under 5 and member free

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06878
View map »


Sponsor: Bruce Museum
Website »

More information

Clay Art Center Spring Youth Classes 2017 Spin It! Spring 2017 Youth Classes start March 26 at the Clay Art Center in Port Chester and run for 6 weeks. Build your inner artist while creating...

Cost: $120-$180

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Sponsor: Clay Art Center
Telephone: 914-937-2047
Contact Name: Nancy Yates
Website »

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Heather Gaudio Fine Art is pleased to announce “An Inverception,” a site-specific installation created by roster artist Jaq Belcher.   This is the first time the gallery will...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: (2030801-9590
Contact Name: Rachael Palacios
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Cost: varies

Where:
Jacob Burns Film Center
364 Manville Road
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Sponsor: AJC Westchester/Fairfield and others
Telephone: 914-773-7663424
Contact Name: Abby Popper
Website »

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Cost: Free

Where:
Dole Community Center
250 South 6th Ave
Mount Vernon , NY  10550
View map »


Sponsor: United Way of Westchester and Putnam
Telephone: 914- 997-6700 ex 752
Contact Name: Pat Anderson
Website »

More information

On March 31st at the Hyatt Regency Greenwich, Pacific House is hosting a spectacular evening that will entice chocolate and music lovers alike.  The ninth annual Pacific House Dessert and...

Cost: $50

Where:
Hyatt Regency Greenwich
1800 E. Putnam Avenue
Old Greenwich, CT  06870
View map »


Sponsor: Pacific House
Telephone: 917-563-2435
Contact Name: Sloane Spanierman
Website »

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Spend the evening with award-winning poet, Spencer Reece, who will be screening the film Voices Beyond the Wall: Twelve Poems from the Murder Capital of the World. The film follows his...

Cost: Free

Where:
Grace Farms
365 Lukes Wood Road
New Canaan, CT  06840
View map »


Sponsor: Grace Farms Foundation
Telephone: 203-920-1702
Contact Name: Regan Hayes
Website »

More information

This year we feature 38 engaging, thought-provoking, and entertaining films—a robust mix of documentaries and narratives, along with all eight episodes of False Flag, one of the latest...

Cost: Varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY
View map »


Website »

More information

In what is believed to be a first for Westchester theatre, this is a festival celebrating women playwrights and directors with eight original one-act plays. Glass Ceiling Breakers offers a...

Cost: $25 general admission, $20 seniors and students

Where:
Axial Theatre at St. John’s Episcopal Church
8 Sunnyside Avenue
Pleasantville, NY
View map »


Telephone: 914 286-7680
Website »

More information

Last Days of Pangea: In the Footsteps of Dinosaurs November 19, 2016 - July 16, 2017 Image: Cast skull of Postosuchus, one of the largest carnivorous reptiles during the late Triassic, 200...

Cost: $7 adult, $6 Senior/student, under 5 and member free

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06878
View map »


Sponsor: Bruce Museum
Website »

More information

Clay Art Center Spring Youth Classes 2017 Spin It! Spring 2017 Youth Classes start March 26 at the Clay Art Center in Port Chester and run for 6 weeks. Build your inner artist while creating...

Cost: $120-$180

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Sponsor: Clay Art Center
Telephone: 914-937-2047
Contact Name: Nancy Yates
Website »

More information

Heather Gaudio Fine Art is pleased to announce “An Inverception,” a site-specific installation created by roster artist Jaq Belcher.   This is the first time the gallery will...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: (2030801-9590
Contact Name: Rachael Palacios
Website »

More information

The 2017 Westchester Jewish Film Festival opens on March 16 and runs through April 2 at the Jacob Burns Film Center in Pleasantville. this year's festival features 38 films, both documentary...

Cost: varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY  10570
View map »


Sponsor: AJC Westchester/Fairfield and others
Telephone: 914-773-7663424
Contact Name: Abby Popper
Website »

More information

Show More...
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Cost: $15

Where:
The Harvey School
260 Jay Street
Katonah , NY  10536
View map »


Sponsor: St. Matthew’s Episcopal Church
Telephone: (914) 234-9636

More information

Social Security benefits are not fixed or set in stone. There are over 500 ways to claim your benefits, and over 2700 rules for claiming Social Security benefits. Ralph S. Adorno, C.L.U. is an...

Cost: Free

Where:
Pound Ridge Library
271 Westchester Avenue
Pound Ridge, NY  10576
View map »


Sponsor: Pound Ridge Library
Telephone: 914-764-5085
Contact Name: Pound Ridge Library
Website »

More information

This year we feature 38 engaging, thought-provoking, and entertaining films—a robust mix of documentaries and narratives, along with all eight episodes of False Flag, one of the latest...

Cost: Varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY
View map »


Website »

More information

In what is believed to be a first for Westchester theatre, this is a festival celebrating women playwrights and directors with eight original one-act plays. Glass Ceiling Breakers offers a...

Cost: $25 general admission, $20 seniors and students

Where:
Axial Theatre at St. John’s Episcopal Church
8 Sunnyside Avenue
Pleasantville, NY
View map »


Telephone: 914 286-7680
Website »

More information

The Bedford Hills Farmers’ Market, a project of the community group Bedford Hills LIVE, is unveiling its Second Annual Winter Farmers’ Market on Saturday, November 5 beginning at 10am....

Cost: Free

Where:
Bedford Hills Train Station
Depot Plaza
Bedford Hills, NY  10507
View map »


Telephone: 917.951.3588
Contact Name: Vanessa Pahucki

More information

Last Days of Pangea: In the Footsteps of Dinosaurs November 19, 2016 - July 16, 2017 Image: Cast skull of Postosuchus, one of the largest carnivorous reptiles during the late Triassic, 200...

Cost: $7 adult, $6 Senior/student, under 5 and member free

Where:
Bruce Museum
1 Museum Drive
Greenwich, CT  06878
View map »


Sponsor: Bruce Museum
Website »

More information

Clay Art Center Spring Youth Classes 2017 Spin It! Spring 2017 Youth Classes start March 26 at the Clay Art Center in Port Chester and run for 6 weeks. Build your inner artist while creating...

Cost: $120-$180

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Sponsor: Clay Art Center
Telephone: 914-937-2047
Contact Name: Nancy Yates
Website »

More information

Heather Gaudio Fine Art is pleased to announce “An Inverception,” a site-specific installation created by roster artist Jaq Belcher.   This is the first time the gallery will...

Cost: Free

Where:
Heather Gaudio Fine Art
66 Elm Street
New Canaan, CT  06840
View map »


Sponsor: Heather Gaudio Fine Art
Telephone: (2030801-9590
Contact Name: Rachael Palacios
Website »

More information

The 2017 Westchester Jewish Film Festival opens on March 16 and runs through April 2 at the Jacob Burns Film Center in Pleasantville. this year's festival features 38 films, both documentary...

Cost: varies

Where:
Jacob Burns Film Center
364 Manville Road
Pleasantville, NY  10570
View map »


Sponsor: AJC Westchester/Fairfield and others
Telephone: 914-773-7663424
Contact Name: Abby Popper
Website »

More information

Looking for something relaxing, creative and fun to do this Winter/Spring for the whole family. Take part in Clay Art Center’s Saturday Drop-In Clay Class, Saturdays from...

Cost: $25

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Telephone: 914-937-2047
Contact Name: Nancy Yates
Website »

More information

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Cost: 0

Where:
Clay Art Center
40 Beech Street
Port Chester, NY  10573
View map »


Telephone: 914-937-2047
Website »

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