Edit ModuleShow Tags
Edit ModuleShow Tags

Bottoms Up!

Green Award Winner 2017 Employing Green Practices: Heineken



Heineken USA has reduced the carbon emissions required to import its Mexican beers into the U.S. by 29 percent.

Grab a chilled Heineken, pop the cap, and take a long draw. That green bottle is a symbol of the upscale taste that many beer lovers appreciate, but it has also come to represent a company that leads its peers in green business practices. 

Heineken, the world’s third-largest brewer, has a history that dates back to 1864 when the company was established in Amsterdam, and by 1933, the green bottles began arriving on American shores. Heineken USA was established in 1995 and has since developed Brewing a Better World, an impressive campaign that focuses on environmental sustainability, responsible citizens, and building inclusive communities. It has been named a 2017 Green Award winner for its accomplishments.

According to industry figures, fewer than 50 percent of glass bottles are recycled. With responsibility for producing millions of bottles per year, Heineken USA thought recycling rates should be drastically increased and went looking for a solution. “We found The Recycling Partnership and determined it was the premiere group and our best fit for curbside recycling,” says Dayna Adelman, corporate social-responsibility director at Heineken USA’s headquarters in White Plains. TRP, a national recycling non-profit that works to improve residential recycling, collaborates with its brand ambassadors to reach out to educate consumers and raise the bar on recycling. Heineken USA, the first alcohol-brand coalition member, not only funded a 2016 study on increasing the recyclability of glass but also sponsored some fun and games.

At soccer’s International Champions Cup here in the States last year, Heineken USA teamed up with TRP to “challenge consumers to represent their clubs by placing their recyclables in specially marked bins in our beer garden,” explains Adelman. “Sensors on each container tracked the total amount of bottles and cans recycled, and which team was in the lead. Supporters of A.C. Milan, Bayern Munich, Chelsea Football Club, and Real Madrid had the opportunity to score points against their rival fans by recycling the most products on behalf of their team.” 

How does Heineken USA’s outreach help with residential recycling closer to home? “One of our priorities is consumer engagement. Recycling rules differ from one municipality to the next,” Adelman says. “So in our efforts to make consumers recycling champions, we have to help them become informed about local policies.” To that end, the company is looking to make recycling a key element of its 2017 annual day of giving in Westchester. 

Recycling is just one aspect of the company’s environmental sustainability efforts. Another is reducing the company’s carbon footprint. In 2010, the Dutch beer giant bought a Mexican portfolio of beers—brands such as Dos Equis, Tecate, and Sol—from south of the border. The popularity of these brands led to an increase in transportation—trucking from Mexico to the U.S., which led to greater CO2 emissions.

After completing a study on transportation options, Heineken USA determined that sea-based transportation would result in a savings of more than 10,000 tons of CO2 per year—a 29-percent decrease! A happy bonus was that an environmentally beneficial change was also better for customers—95 percent of deliveries arrived on time after the change, versus 89 percent beforehand. 

Finally, Heineken USA took a look at its packaging, which is the largest component of the company’s carbon footprint. “Not only do packaging materials and processing lead to carbon emission,” Adelman explains, “but they also cause greater stress on natural resources and increase waste.” Heineken USA has managed to reduce the impact of its packaging by identifying areas for light-weighting its secondary packaging (the cardboard carriers), which will reduce its carbon emissions and waste without compromising quality.

But Adelman says there’s still a lot of room for improvement, adding, “As someone who imports into the market, it’s our responsibility to recycle.”


Used bottles of beer in the wall: In the 1960s, Heineken pioneered upcycling—using its own discarded bottles to build what it called a WOBO House. 

Add your comment:

Connect With Us

             

Edit ModuleShow Tags
Edit ModuleShow Tags Edit ModuleShow Tags

Archive »Related Content

Bedford Shout Outs - September/October

This, that, and the other things

Cliff Hanger

Glenn Close finds comfort on the edge

Show Stoppers

Fashion spotlight on local non-profits

A Renewed Focus

The Bedford Post's two restaurants merge local farms with fine dining

Maine Squeeze

Breathing new life into a mid-century split-level home

Profiles

Your Guides to Leading Local Professionals

Edit ModuleShow Tags
Edit ModuleShow Tags

September 2018

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Come sing with Westchester’s highly acclaimed community chorus, Hudson Chorale. The group is welcoming new members in all voice parts (SATB) to join them for an exciting concert season that...

Cost: Free to audition

Where:
Pleasantville Presbyterian Church
400 Bedford Rd
Pleasantville, NY  10570
View map »


Sponsor: Hudson Chorale
Telephone: 914-478-0074
Contact Name: Jeanne Wygant
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Join us as we tee off to create a brighter future for children in need at the 2018 Save the Children Golf Classic presented by PVH Corp. This year at Saint Andrews Golf Club in Hastings, NY...

Cost: $1,000 per person

Where:
Saint Andrew’s Golf Club
10 Old Jackson Ave
Hastings on Hudson, NY
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Westchester Community is in need of more than 40 foster homes to provide the county’s most vulnerable children with housing in a safe and stable environment. For more information and to...

Cost: Free

Where:
Department of Social Services
112 E Post Road
White Plains, NY  10601
View map »


Sponsor: United Way of Westchester and Putnam
Telephone: 914-997-6700
Contact Name: Toyae Liverpool
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Join us at Whitby Castle in Rye, honoring 5 community Rock Stars to benefit United Way. The fun starts at 6:00PM in the Castle Ballroom, spilling onto the Great Terrace under a September Sky. A 3...

Cost: $80.00

Where:
Whitby Castle
330 Boston Post Rd
Rye, NY  10580
View map »


Sponsor: United Way of Westchester and Putnam
Telephone: 914 997 6700 X 720
Contact Name: Drew Coburn
Website »

More information

FREE community event: Join Dawn Kurth, of No Kidding Nutrition (www.nokiddingnutrition.com) for a workshop sure to be of interest for anyone who's dealt with the six o'clock scramble or had one too...

Cost: Free

Where:
Martin House Workspace
69 Westchester Ave.
Pound Ridge, NY  10576
View map »


Sponsor: Martin House Workspace
Telephone: 914-764-3128
Contact Name: Erin Trostle
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Presented in conjunction with Gilda's Club Westchester Join us for a very special event with original SNL Writer, Emmy-winner and Executive Producer of Love, Gilda, Alan Zweibel. Guests will...

Cost: $30

Where:
Bedford Playhouse
633 Old Post Rd.
Bedford, NY  10506
View map »


Telephone: 914-234-6704
Website »

More information

Show More...
Show Less...

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

Copland House at Merestead opens it's season with a glittering, intimate journey into the life of the charismatic  conductor and composer, and a sold-out smash at its Lincoln  Center...

Cost: $25

Where:
Copland House at Merestead
455 Byram Lake Road
Mount Kisco, NY  10549
View map »


Sponsor: Copland House
Telephone: 914-788-4659
Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

Show More...
Show Less...

Legendary journalist Lesley Stahl will lead a special one-on-one event with former sex-crimes prosecutor turned BEST – SELLING crime novelist, Linda Fairstein. From the unsolved cases that keep...

Cost: $40

Where:
Bedford Playhouse
633 Old Post Rd.
Bedford, NY  10506
View map »


Telephone: 914-234-6704
Website »

More information

Take a one-hour guided tour of the historic Lyndhurst mansion overlooking the Hudson River. The Gothic Revival mansion has been used as a movie set for six major motion pictures...

Cost: $18

Where:
Lyndhurst
635 S. Broadway
Tarrytown, NY  10591
View map »


Website »

More information

Kykuit, a hilltop paradise, is now a historic site of the National Trust for Historic Preservation, was home to four generations of the Rockefeller family. Read our review of...

Cost: $25

Where:
Kykuit
381 N. Broadway
Sleepy Hollow, NY  10591
View map »


Website »

More information

On August 18, 2018, the Bruce Museum will open A Continuous Thread: Navajo Weaving Traditions. This exhibition will trace the history of the Navajo weaving tradition from the earliest...

Where:
Bruce Museum
1 Museum Dr
Greenwich, CT  06830
View map »


Sponsor: Bruce Museum
Telephone: 203-413-6735
Contact Name: Scott Smith
Website »

More information

The 58th annual Lewisboro Library Fair is Saturday, September 22 from 10 am to 4 pm at Onatru Farm Town Park (99 Elmwood Road in South Salem). The Fair features huge Book, “Attic Treasures”...

Cost: free

Where:
Onatru Farm Town Park
99 Elmwood Road
South Salem, NY  10590
View map »


Sponsor: Lewisboro Library
Telephone: 914-875-9004
Contact Name: Liz Gabriele
Website »

More information

Show More...
Show Less...

Edit ModuleShow Tags
Edit ModuleShow Tags